StoryBranding 2. 0 Creating Stand-Out Brands Through the Purpose of Story

ISBN-10: 1626340315

ISBN-13: 9781626340312

Edition: 2nd

Authors: Jim Signorelli
List price: $28.95
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Description: Whether it's to demonstrate the importance of love, courage, or freedom, some human value always underlies the reason stories are told. And successful stories reveal truth without preaching or getting in their own way. StoryBranding works much in the same way by moving beyond the functionality of a brand to resonate and emotionally connect with a prospect's existing belief system.   Developed by a thought leader in the advertising industry who has assisted a long list of clients in creating successful brands, StoryBranding 2.0 builds on the breakthrough approaches of the first edition and helps businesses identify their brand's core values by exploring the archetypes, goals, and beliefs inherent in each brand.With new elements and insights including ten new essays, StoryBranding 2.0 teaches you how to blueprint a convincing message by thinking of yourself as an author rather than a salesperson. StoryBranding is an essential planning process to use before any selling message is devised, be it a story, an exposition, a PR release, a resume, or any other form of persuasive communication.Forget about the age-old marketing myths you've been saddled with for far too long. The StoryBranding process will help you match a brand with the right prospects and begin forming lasting relationships.

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Book details

List price: $28.95
Edition: 2nd
Publisher: Greenleaf Book Group
Publication date: 2/25/2014
Binding: Hardcover
Pages: 296
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 0.836
Language: English

After earning a number of awards as a copywriter, Jim Signorelli began a client management career that saw him working on accounts ranging from high tech to fast food, on both coasts and in the Midwest. He has served as senior VP at Ayer, the first advertising agency in the U.S., as well as senior VP at W B Doner and Lois / EJL. Using his vast experience and solid client relationships, he founded ESW Partners ten years ago, with three people. Today, ESW is one of the twenty largest agencies in Chicago.

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