Brand Thinking and Other Noble Pursuits

ISBN-10: 162153247X

ISBN-13: 9781621532477

Edition: 2013

List price: $19.95 Buy it from $11.80
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Description:

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
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Book details

List price: $19.95
Copyright year: 2013
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 5/1/2013
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 0.858
Language: English

Foreword
Introduction
Wally Olins
Grant McCracken
Phil Duncan
Dori Tunstall
Brian Collins
Virginia Postrel
Bruce Duckworth
David Butler
Stanley Hainsworth
Cheryl Swanson
Joe Duffy
Margaret Youngblood
Seth Godin
Dan Formosa
Bill Moggridge
Sean Adams
Daniel Pink
Deedee Gordon
Karim Rashid
Alex Bogusky
Tom Peters
Malcolm Gladwell
Acknowledgments
Index
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