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Consuming Instinct What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

ISBN-10: 1616144297

ISBN-13: 9781616144296

Edition: 2011

Authors: Gad Saad, David M. Buss

List price: $25.00

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Book details

List price: $25.00
Copyright year: 2011
Publisher: Prometheus Books, Publishers
Publication date: 6/21/2011
Binding: Hardcover
Pages: 374
Size: 6.00" wide x 9.00" long x 1.14" tall
Weight: 1.430
Language: English



Acknowledgments


Foreword



Consumers: Born and Made



I Will Survive



Let's Get It On



We Are Family



That's What Friends Are For



Cultural Products: Fossils of the Human Mind



Local versus Global Advertising



Marketing Hope by Selling Lies



Darwinian Rationale for Consumer Irrationality



Darwin in the Halls of the Business School



Concluding Remarks


Notes


Index