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Publishing for Profit Successful Bottom-Line Management for Book Publishers

ISBN-10: 1613749732
ISBN-13: 9781613749739
Edition: 5th 2014
List price: $31.95 Buy it from $21.44
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Description: Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and  More...

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Book details

List price: $31.95
Edition: 5th
Copyright year: 2014
Publisher: Chicago Review Press, Incorporated
Publication date: 4/1/2014
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.122
Language: English

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

Thomas Woll is president of Cross River Publishing Consultants. He is a former vice president of the Professional and Trade Division of John Wiley & Sons, publisher of Storey Communications/Garden Way, and vice president and publisher of Rodale Press. Jan Nathan is executive director of the Publishers Marketing Association.

Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.

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