For the Win How Game Thinking Can Revolutionize Your Business

ISBN-10: 1613630239

ISBN-13: 9781613630235

Edition: 2012

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Book details

List price: $15.99
Copyright year: 2012
Publisher: Wharton Digital Press
Publication date: 10/30/2012
Binding: Paperback
Pages: 148
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.440
Language: English

Kevin Werbach is an associate professor of legal studies and business ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. A sought-after speaker and commentator, Werbach appears frequently in print and broadcast media including CNN, CNBC, NPR, The New York Times, The Wall Street Journal, and The Washington Post. His writing has appeared in Harvard Business Review, Fortune, The Industry Standard, and Slate, among other publications. He blogs at http://werblog.com and tweets at @kwerb.

Danilyn Rutherford is professor of anthropology at the University of California, Santa Cruz.�She is the author of Raiding the Land of the Foreigners: The Limits of the Nation on an Indonesian�Frontier.

Introduction: Why Can't Business Be Fun?
Getting into the Game: An Introduction to Gamification
Game Thinking: Learning to Think Like a Game Designer
Why Games Work: The Rules of Motivation
The Gamification Toolkit: Game Elements
Game Changer: Six Steps to Gamification
Epic Fails: And How to Avoid Them
Endgame: In Conclusion
Acknowledgments
Glossary
Additional Resources
About the Authors
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