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Customer Centricity Focus on the Right Customers for Strategic Advantage

ISBN-10: 1613630166
ISBN-13: 9781613630167
Edition: 2nd 2012
Authors: Peter Fader
List price: $15.99
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Book details

List price: $15.99
Edition: 2nd
Copyright year: 2012
Publisher: Wharton Digital Press
Publication date: 5/15/2012
Binding: Paperback
Pages: 128
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.594
Language: English

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. Fader has been quoted or featured in The New York Times, Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. He has also won many awards for his teaching and research accomplishments. In 2009, Fader was named a “Professor to Watch” by the Financial Times, which discussed his interest in “the swathes of hard data consumers generate through their spending habits.”

Introduction
Product Centricity: Cracks in the Foundation
Customer Centricity: The New Model for Success
Customer Equity: New Views on Value
Customer Lifetime Value: The Real Worth of Your Customers
Customer Relationship Management: The First Step Toward Customer Centricity
Conclusion
Acknowledgments
About the Author

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