Winning the Presidency 2012:

Name: Winning the Presidency 2012:
Availability: InStock
ISBN: 9781612052083

ISBN-10: 1612052088

ISBN-13: 9781612052083

Edition: 2013

Authors: William J. Crotty

List price: $39.95

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Description:

In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarizing presidential elections in history. Characterized by diversity, liveliness, and data-informed analysis, this new book captures the highlights of 2012, looking ahead as well as to its antecedents.

Book details

List price: $39.95
Copyright year: 2013
Publisher: Paradigm Pub
Binding: Paperback
Pages: 288
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 0.770
Language: English



List of Boxes, Figures, and Tables


Preface and Acknowledgments



The Obama Reelection Campaign




Presidential Nominations in a Polarized Party System: The Republican Primaries of 2012




The Presidential Election: Voting for Parties and Principles




Hot-Button Issues in the Presidential Campaign: 47 Percent Yes, Guns No?




A Transformational Political Campaign: Marketing and Candidate Messaging in the 2012 Election




"Are We Halfway There Yet?": New Technology and the 2012 Election




Coalition-Building and Ideology in 2012 and Beyond




Explaining the Presidential Vote




Race and the 2012 Presidential Election: The Declining Significance of the White Majority and the Future of American Party Politics




The Gender Gap and the Election of 2012




Financing the 2012 Presidential Election in a Post-Citizens United World




The Election in Perspective



References


Index


About the Editor and Contributors