Winning the Presidency 2012:

ISBN-10: 1612052088
ISBN-13: 9781612052083
Edition: 2013
List price: $39.95 Buy it from $4.94 Rent it from $20.43
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Description: In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarizing presidential elections in history.  More...

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Book details

List price: $39.95
Copyright year: 2013
Publisher: Paradigm Pub
Binding: Paperback
Pages: 288
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 0.770
Language: English

In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarizing presidential elections in history. Characterized by diversity, liveliness, and data-informed analysis, this new book captures the highlights of 2012, looking ahead as well as to its antecedents.

List of Boxes, Figures, and Tables
Preface and Acknowledgments
The Obama Reelection Campaign
Presidential Nominations in a Polarized Party System: The Republican Primaries of 2012
The Presidential Election: Voting for Parties and Principles
Hot-Button Issues in the Presidential Campaign: 47 Percent Yes, Guns No?
A Transformational Political Campaign: Marketing and Candidate Messaging in the 2012 Election
"Are We Halfway There Yet?": New Technology and the 2012 Election
Coalition-Building and Ideology in 2012 and Beyond
Explaining the Presidential Vote
Race and the 2012 Presidential Election: The Declining Significance of the White Majority and the Future of American Party Politics
The Gender Gap and the Election of 2012
Financing the 2012 Presidential Election in a Post-Citizens United World
The Election in Perspective
References
Index
About the Editor and Contributors

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