Onward How Starbucks Fought for Its Life Without Losing Its Soul

ISBN-10: 1609613821
ISBN-13: 9781609613822
Edition: N/A
List price: $16.99 Buy it from $7.78
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Description: In this #1New York Timesbestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company’s comeback In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and  More...

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Book details

List price: $16.99
Publisher: Rodale Press, Incorporated
Publication date: 3/27/2012
Binding: Paperback
Pages: 384
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 1.210
Language: English

In this #1New York Timesbestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company’s comeback In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. InOnward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Howard Schultz is chairman, president, and chief executive officer of Starbucks. He and his wife have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation's Onward Veterans initiative. He is the author or co-worker of Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Pour Your Heart Into It, and For Love of Country: What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice.

Introduction
Love
A Beverage of Truth
A Love Story
Surfacing
Nothing Is Confidential
Magic
Loyalty
Believe
Confidence
A Reservoir of Trust
A New Way to See
Playing to Win
Elevating the Core
Get In the Mud
A Reason to Exist
Benevolence
Beyond the Status Quo
Bold Moves
Pain
Whirlwind
A Lethal Combination
Reverence
No Silver Bullets
I Know This to Be True
Hope
Truth in Crisis
A Galvanizing Moment
Nimble
Plan B
Stay the Course
Courage
Innovate
Conviction
Connecting Dots
Balance
Conscience
Winning
Ni Hao
Tribute
Acknowledgments
Photo Credits
Index

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