Apparel Merchandising The Line Starts Here

ISBN-10: 1609015398

ISBN-13: 9781609015398

Edition: 3rd 2014

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Description:

Apparel Merchandising: The Line Starts Here is a comprehensive review of apparel merchandising. It describes today#146;s challenges for both apparel manufacturers and retailers in meeting the consumer#146;s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer#146;s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
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Book details

List price: $105.00
Edition: 3rd
Copyright year: 2014
Publisher: Bloomsbury Academic & Professional
Publication date: 2/27/2014
Binding: Paperback
Pages: 512
Size: 7.25" wide x 9.00" long x 1.25" tall
Weight: 2.530
Language: English

Jeremy A. Rosenau is an Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University and Program Director of Master of Science in Fashion Apparel Studies. He currently is a member of the Human Resources Development Council) and the Childrenswear Marketing Committee, both of the American Apparel and Footwear Association (AAFA). As President of Nannette Manufacturing Company, Inc. he served as President of the Childrenswear Manufacturers Association and a board member of the Educational Foundation for the Fashion Industry.

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