Merchandise Buying and Management

ISBN-10: 1609014901
ISBN-13: 9781609014902
Edition: 4th 2013
Authors: John Donnellan
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Description: The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories,  More...

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Book details

List price: $115.00
Edition: 4th
Copyright year: 2013
Publisher: Bloomsbury Academic
Publication date: 9/12/2013
Binding: Paperback
Pages: 464
Size: 7.37" wide x 9.25" long x 1.20" tall
Weight: 2.332
Language: English

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment—with examples from both fashion and non-fashion retailers—in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

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