Beyond Design The Synergy of Apparel Product Development

ISBN-10: 1609012267

ISBN-13: 9781609012267

Edition: 3rd 2012

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Description:

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market when consumers want it and at a price they are willing to pay. Now in full colour, this Third Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies - such as colour matching, body scanning, and the use of avatars for fitting and patternmaking - have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
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Book details

List price: $115.00
Edition: 3rd
Copyright year: 2012
Publisher: Bloomsbury Academic & Professional
Publication date: 6/15/2012
Binding: Paperback
Pages: 624
Size: 8.50" wide x 11.00" long x 1.75" tall
Weight: 5.170

Elaine Stone wasProfessor Emerita, Fashion Institute of Technology, New York.Sandra J. Keiser, Mount Mary College.Myrna B. Garner, Associate Professor Emerita, Illinois State University

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