Beyond Design The Synergy of Apparel Product Development

Name: Beyond Design The Synergy of Apparel Product Development
Price: 5.24 USD
Availability: InStock
ISBN: 9781609012267

ISBN-10: 1609012267

ISBN-13: 9781609012267

Edition: 3rd 2012

Authors: Myrna B. Garner, Sandra Keiser

List price: $115.00

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Description:

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market when consumers want it and at a price they are willing to pay. Now in full colour, this Third Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies - such as colour matching, body scanning, and the…

Book details

List price: $115.00
Edition: 3rd
Copyright year: 2012
Publisher: Fairchild Books
Publication date: 8/14/2012
Binding: Paperback
Pages: 624
Size: 8.39" wide x 10.91" long x 1.46" tall
Weight: 5.170

Sandra J. Keiser, MS, is an Associate Professor at Mount Mary University, USA. She served as chair of Mount Mary's Fashion Department for 26 years. She is a member of the International Textile and Apparel Association and the Fashion Group International. In addition to her co-authorship of two textbooks, she is a freelance fashion writer and has led numerous study tours to Paris and New York.