In Fashion

ISBN-10: 1609012224
ISBN-13: 9781609012229
Edition: 2nd 2011
Authors: Elaine Stone
List price: $110.00 Buy it from $73.86
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Description: Choosing a career in fashion? In Fashionis an introduction as dynamic as the business itself. The Second Edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and "smart" textiles  More...

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Book details

List price: $110.00
Edition: 2nd
Copyright year: 2011
Publisher: Bloomsbury Academic
Publication date: 7/13/2011
Binding: Paperback
Pages: 352
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.542
Language: English

Choosing a career in fashion? In Fashionis an introduction as dynamic as the business itself. The Second Edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and "smart" textiles and the impact of social media on fashion marketing. Students will learn about the big picture-fashion's history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapter's structure so that students will learn how to accomplish their goals in today's fast-paced, ever-changing industry.

Elaine Stone is Professor Emerita at the Fashion Institute of Technology.

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