Power Formula for LinkedIn Success Kick-Start Your Business, Brand, and Job Search

ISBN-10: 1608324338

ISBN-13: 9781608324330

Edition: 2nd

Authors: Wayne Breitbarth
List price: $16.95 Buy it from $3.00
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Description: This simple, user-friendly guide explains how you can access the full power of LinkedIn—including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.Wayne Breitbarth’s pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years’ experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.

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Book details

List price: $16.95
Edition: 2nd
Publisher: Greenleaf Book Group
Publication date: 4/30/2013
Binding: Paperback
Pages: 232
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.660
Language: English

Introduction
I Never Even Wanted to Be on LinkedIn!
A New Way to Look at Social Media
The LinkedIn Power Formula
Your Unique Experience
Your Unique Relationships
The Tool
The Million-Cubicle Project
LinkedIn-Making the Invisible Visible
Where's the Beef?
The LinkedIn Profile: Basics
Your 10-Second Bumper Sticker
The LinkedIn Profile: Personal Identification Box
Your Name
Your Photograph
Your Headline
Resume on Steroids
The LinkedIn Profile: Experience Section
Put Your Best Foot Forward
The LinkedIn Profile: Additional Top Box Items
Your Location and Industry
Education
Contact Information
Websites
Public Profile URL
That's My Boy!
The LinkedIn Profile: Summary Section
Summary Section
Specialties
Aren't You Any Good?
The LinkedIn Profile: Recommendations
How Many Recommendations Should I Have?
What Should My Recommendations Say?
Why Are Recommendations So Important?
Tips for Getting Recommendations
Not Your Average Joe
The LinkedIn Profile: Professional Gallery, Special Sections, and Tools
Professional Gallery
Media-Sharing Sites
Special Profile Sections
Skills & Expertise
Endorsements
Volunteer Experience & Causes
Tools
Reordering Your Profile Sections
Calls to Action
Who Do You Want to Find?
Searching on LinkedIn
Saved Searches
I Found You-Now What Do I Do with You?
Contacting the Person You Just Found
The Introduction Function
There's Gold in Them Thar Hills
Expanding Your Network
Importing Contacts
Connecting with Classmates
Outlook Social Connector
"People You May Know"
Accepting or Declining Connection Requests
Connecting with Competitors
Tags
"Who's Viewed Your Profile?"
Keywords Are King
Maximizing Your Ability to Find and Be Found by Others
Exact Phrases
The "And" Function
The "Or" Function
The "Not" Function
Keyword Optimizing Your Profile
How Do Companies Fit into the LinkedIn Landscape?
Researching Companies on LinkedIn and Other Company-Related Matters
Social Media Policies and Procedures
Revving Up Your LinkedIn Efforts by Joining Groups
The Power of LinkedIn Groups
Show Me the Money!
What Are the Power Users
Doing on LinkedIn?
Your Account, Your Settings-Your Way
Setting Your Preferences and Using the LinkedIn Help Center
Paid vs. Free Accounts
LinkedIn Help Center
A Job Seeker's New Best Friend
LinkedIn-The World's Largest Internet-Based
Resume Database
Ready… Set… Go!
A Six-Week, Two-Hour-per-Week Road Map to Results
Weeks 1-6
Managing Your Time on LinkedIn
Conclusion (Or Is It Just the Beginning?)
Which Camp Are You In?
Bonus: My Kids Are Already on Facebook-
Chapter: Can't They Find a Job There?
Why College Students Need to Be on LinkedIn
Resources
It's All About Character
Take Full Advantage of Every Space
Profile Perfection
A Checklist for LinkedIn Optimization
LinkedIn's Websites Section
Your "Link" to Future Opportunities
LinkedIn People Searching
Your Ticket to Improved ROI
Linkedln Groups
Cash in on This Powerful Tool
Acknowledgments
Index
About the Author
Bonus Online Resources
The LinkedIn Connection Conundrum: Who Should Be in Your Network?: www.powerformula.net/connections
10 LinkedIn Mistakes Companies Make: www.powerformula.net/mistakes
How to Reach Your LinkedIn Audience: www.powerformula.net/audience
How Does Your LinkedIn Marketing Strategy Measure Up?: www.powerformula.net/marketing
Should You Hide Your LinkedIn Connections?: www.powerformula.net/hideconnections
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