Herding Cats A Strategic Approach to Social Media Marketing

Name: Herding Cats A Strategic Approach to Social Media Marketing
Price: 11.08 USD
Availability: InStock
ISBN: 9781606498385

ISBN-10: 160649838X

ISBN-13: 9781606498385

Edition: N/A

Authors: Andrew Rohm, Michael Weiss

List price: $14.99

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Description:

This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem perspective, knowing where (through which social channels) to communicate your content, generating consumer insights from online social dialogue, defining key performance indicators (KPIs), and generating relevant analytics that help define…

Book details

List price: $14.99
Publisher: Business Expert Press
Publication date: 7/30/2014
Binding: Paperback
Pages: 116
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.396
Language: English

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company-customer relationships. He received his PhD from the University of Massachusetts Amherst.