Ultimate Child Care Marketing Guide Tactics, Tools, and Strategies for Success

ISBN-10: 1605540838

ISBN-13: 9781605540832

Edition: 2012

Authors: Kris Murray
List price: $29.95 Buy it from $20.86
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant.The Ultimate Child Care Marketing Guidehelps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

New Starting from $23.42
eBooks Starting from $29.99
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Copyright year: 2012
Publisher: Redleaf Press
Publication date: 2/14/2012
Binding: Paperback
Pages: 200
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

Kris Murray: Kris Murray, founder and CEO of Child Care Marketing Solutions, is the author of The Child Care Business Success System, The Daycare Success System, and The Ultimate Child Care Marketing Guide. Kris speaks at early childhood and small business conferences around the country and has twenty years of experience in business management, profitability, and marketing.

List of Exercises and Figures
Acknowledgments
Introduction
Metrics
Keeping Score
Customer Value and Acquisition Metrics
Enrollment Funnel Metrics
Marketing Return on Investment Metrics
Retention Rate Metrics
Now Take Action!
Market
Know Your Market
Market Research
Your Greatest Asset
Social Proof
Competitive Analysis
Now Take Action!
Message
Crafting Your Message
Finding Your Unique Value
The Eight Key Ingredients of Your Message
How to Write Effective Marketing Copy
Now Take Action!
Media
Choose and Use Media Effectively
Online Media: Your Website
Online Media: Social Media
Community Marketing
Publicity Campaigns
Direct Mail
Local Media Advertising
Develop Your Marketing Budget
Now Take Action!
Tools for Success: Plans and Systems
Your Strategic Marketing Action Plan (S-MAP)
Create Systems for Ongoing Success
Final Thoughts
Tour Checklist
Sample Parent Survey
Strategic Marketing Action Plan (S-MAP)
Glossary
About the Author
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×