Ultimate Child Care Marketing Guide Tactics, Tools, and Strategies for Success

Name: Ultimate Child Care Marketing Guide Tactics, Tools, and Strategies for Success
Price: 23.88 USD
Availability: InStock
ISBN: 9781605540832

ISBN-10: 1605540838

ISBN-13: 9781605540832

Edition: 2012

Authors: Kris Murray

List price: $29.95

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Description:

Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant.The Ultimate Child Care Marketing Guidehelps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

Book details

List price: $29.95
Copyright year: 2012
Publisher: Redleaf Press
Publication date: 2/14/2012
Binding: Paperback
Pages: 200
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

Kris Murray: Kris Murray, founder and CEO of Child Care Marketing Solutions, is the author of The Child Care Business Success System, The Daycare Success System, and The Ultimate Child Care Marketing Guide. Kris speaks at early childhood and small business conferences around the country and has twenty years of experience in business management, profitability, and marketing.



List of Exercises and Figures


Acknowledgments


Introduction



Metrics



Keeping Score



Customer Value and Acquisition Metrics



Enrollment Funnel Metrics



Marketing Return on Investment Metrics



Retention Rate Metrics


Now Take Action!



Market



Know Your Market



Market Research



Your Greatest Asset



Social Proof



Competitive Analysis


Now Take Action!



Message



Crafting Your Message



Finding Your Unique Value



The Eight Key Ingredients of Your Message



How to Write Effective Marketing Copy


Now Take Action!



Media



Choose and Use Media Effectively



Online Media: Your Website



Online Media: Social Media



Community Marketing



Publicity Campaigns



Direct Mail



Local Media Advertising



Develop Your Marketing Budget


Now Take Action!



Tools for Success: Plans and Systems



Your Strategic Marketing Action Plan (S-MAP)



Create Systems for Ongoing Success


Final Thoughts



Tour Checklist



Sample Parent Survey



Strategic Marketing Action Plan (S-MAP)


Glossary


About the Author