End of Overeating Taking Control of the Insatiable American Appetite

ISBN-10: 1605294578

ISBN-13: 9781605294575

Edition: 2009

Authors: David A. Kessler

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Description:

Most of us know what it feels like to fall under the spell of food---when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America's number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters.The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders.The End of Overeating uncovers the shocking facts about how we lost control over our eating habits and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler's cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
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Book details

List price: $16.99
Copyright year: 2009
Publisher: Rodale Press, Incorporated
Publication date: 9/14/2010
Binding: Paperback
Pages: 352
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.122
Language: English

Foreword
Introduction: You Are the Target
Sugar, Fat, Salt
Something Changed … America Gained Weight
Overriding the Wisdom of the Body
Sugar, Fat, and Salt Make Us Eat More Sugar, Fat, and Salt
The Business of Food: Creating Highly Rewarding Stimuli
Pushing Up Our Settling Points
Sugar, Fat, and Salt Are Reinforcing
Amping Up the Neurons
We Are Wired to Focus Attention on the Most Salient Stimuli
Rewarding Foods Become Hot Stimuli
Cues Activate Brain Circuits That Guide Behavior
Emotions Make Food Memorable
Rewarding Foods Rewire the Brain
Eating Behavior Becomes a Habit
The Food Industry
A Visit to Chili's
Cinnabon: A Lesson in Irresistibility
That's Entertainment
The Era of the Monster Thickburger
No Satisfaction
Giving Them What They Like
What Consumers Don't Know
The Ladder of Irresistibility
The World's Cuisine Becomes Americanized
Nothing Is Real
Optimize It!
The Science of Selling
Purple Cows
Conditioned Hypereating Emerges
Overeating Becomes More Dangerous
What Weight-Loss Drugs Can Teach Us
Why We Don't Just Say No
How We Become Trapped
Conditioned Hypereating Emerges
Tracing the Roots of Conditioned Hypereating
Nature or Nurture?
Warning Signs in Children
The Culture of Overeating
The Theory of Treatment
Invitations to the Brain
Reversing the Habit
Rules of Disengagement
Emotional Learning
Food Rehab
The Treatment Framework
Planned Eating
Letting Go of the Past
Eating Is Personal
Avoiding Traps: On Obsession and Relapse
Making the Critical Perceptual Shift
The End of Overeating
�Our Success Is the Problem�
Industry Cracks the Code
Fighting Back
A Final Word
Q&A with Dr. Kessler
Endnotes
List Of Author Interviews
Acknowledgments
Index
About The Author
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