Onward How Starbucks Fought for Its Life Without Losing Its Soul

ISBN-10: 1605292885
ISBN-13: 9781605292885
Edition: 2011
List price: $25.99
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Description: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its  More...

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Book details

List price: $25.99
Copyright year: 2011
Publisher: Rodale Press, Incorporated
Publication date: 3/29/2011
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.738
Language: English

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

Howard Schultz is chairman, president, and chief executive officer of Starbucks. He and his wife have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation's Onward Veterans initiative. He is the author or co-worker of Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Pour Your Heart Into It, and For Love of Country: What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice.

Introduction
Love
A Beverage of Truth
A Love Story
Surfacing
Nothing Is Confidential
Magic
Loyalty
Believe
Confidence
A Reservoir of Trust
A New Way to See
Playing to Win
Elevating the Core
Get In the Mud
A Reason to Exist
Benevolence
Beyond the Status Quo
Bold Moves
Pain
Whirlwind
A Lethal Combination
Reverence
No Silver Bullets
I Know This to Be True
Hope
Truth in Crisis
A Galvanizing Moment
Nimble
Plan B
Stay the Course
Courage
Innovate
Conviction
Connecting Dots
Balance
Conscience
Winning
Ni Hao
Tribute
Acknowledgments
Photo Credits
Index

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