Jacquelyn Ottman has been consulting in the arena of green business for over 20 years as the president and founder of J. Ottman Consulting. Ottman and her team have helped over 60 of the Fortune 500 find competitive advantage by leveraging credible green marketing and eco-innovation strategies. Clients include: 3M, IBM, Nike, Epson, Samsung, HSBC, Avery Dennison, Johnson and Johnson, SCJohnson and ULEnvironment. As an advisor to the U.S. government's voluntary eco-labeling programs, Ottman has helped launch the U.S. EPArsquo;s Energy Star, SmartWay and Design for Environment eco-labels, and is currently assisting in the launch of the USDA's BioBased label.