Be Your Own Brand Achieve More of What You Want by Being More of Who You Are

ISBN-10: 1605098108
ISBN-13: 9781605098104
Edition: 3rd 2011
List price: $20.95 Buy it from $7.00
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Book details

List price: $20.95
Edition: 3rd
Copyright year: 2011
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 1/10/2011
Binding: Paperback
Pages: 168
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.484
Language: English

David McNally has enjoyed an extensive international business career and is among an elite group of recipients-only 186-of the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame by the National Speakers Association (NSA). David is also a bestselling author and an award-winning film producer. He is the author of the bestselling "Even Eagles Need a Push: Learning to Soar in a Changing World" and "The Eagle's Secret: Success Strategies for Thriving at Work and in Life."   Karl D. Speak consults and speaks on brand management issues with companies and organizations globally. At the foundation of his experience and knowledge are his activities connected with Beyond Marketing Thought, the company he founded in 1984. Under Karl's direction, Beyond Marketing Thought, now rebranded as Brand Tool Box, has broadened its consulting practice to include a flourishing training business with a wide range of corporate clients, such as Honeywell, Target Corporation, American Airlines, Federal Express, ING, IBM, US Bank, Pillsbury Company, AT&T, Motorola, Skandia, The Scotts Company, The Wall Street Journal, 3M, and Sony. Karl holds a Masters Degree in Economics from the University of Minnesota.

Acknowledgments
Introduction: Being More of Who You Are
Personal Brand Basics
Personal Brand: The Perception That You Made a Difference
A Strong Personal Brand Delivers on Three Important Expectations
Your Personal Brand Is Perceived from Three Different Dimensions
Designing Your Personal Brand of Making a Difference
Authenticity: The Cornerstone to Building a Strong Brand
Creating Your Brand Platform: Dimensions and Ethos
A Promise to Be More of Who You Are
How Strong Is Your Personal Brand Today?
Using the Power of Alignment to Build a Strong Personal Brand
Aligning to Become a Stronger Brand
Personal Brand Building Has Gone Social
The Courage to Live Your Brand
Works Cited
Index
About the Authors

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