Electoral Challenge Theory Meets Practice

ISBN-10: 1604266368
ISBN-13: 9781604266368
Edition: 2nd 2009 (Revised)
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Description: What decides elections? Is it the national economic condition, voters’ partisan attachments, or the campaigns that candidates run? How much do campaigns matter?Scholars and political consultants will give you different answers. Stephen C. Craig  More...

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Book details

List price: $56.00
Edition: 2nd
Copyright year: 2009
Publisher: CQ Press
Publication date: 7/27/2010
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

What decides elections? Is it the national economic condition, voters’ partisan attachments, or the campaigns that candidates run? How much do campaigns matter?Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.

Preface
Contributors
Do Campaigns Really Matter?
Whit Ayres Responds
Campaign Strategy
Charlie Black Responds
Swing Voters
V. Lance Tarrance Jr. Responds
Voter Competence
Mark M. Blumenthal Responds
Money and Elections
Stuart Rothenberg Responds
Political Advertising
Mike Murphy Responds
David B. Hill Responds
Campaigns and the News Media
Adam Smith Responds
Campaigning in the Internet Age
Chris Casey Responds
Direct Democracy and Candidate Elections
Celinda Lake and Daniel Gotoff Respond
Grassroots Mobilization
Jack St. Martin Responds
The Impact of Political Consultants
Ron Faucheux Responds
Scandal, Corruption, and Campaign Ethics
Susan B. Casey Responds
A View From the Trenches
References

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