Greatest Business Decisions of All Time How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business

ISBN-10: 1603200592
ISBN-13: 9781603200592
Edition: 2012
List price: $23.95 Buy it from $3.00
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Description: Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how  More...

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Book details

List price: $23.95
Copyright year: 2012
Publisher: Time Inc. Books
Publication date: 10/2/2012
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 8.25" long x 1.00" tall
Weight: 0.726
Language: English

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt and high tension. What made Apple's board bring back Steve Jobs to the company? How did J&J decide to recall every bottle of Tylenol after a poisoning scare that only involved a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers and how did that change the American economy for the next century?Here management consultant Verne Harnish, the CE0 of Gazelles, along with Fortune's editors, provide the background story behind the 20 great business decisions of all time. You'll get a glimpse into the thought process leading up to these groundbreaking moments and will learn how these decisions have shaped the thinking of today's top leaders .The Smartest Business Decisions of All Time will spur debates and ignite conversations from board rooms to coffee shops and all will be wondering how one might apply these lessons to one's own business.

Jim Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, he is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine. He is the co-author of Built to Last: Successful Habits of Visionary Companies; Managing the Small to Mid-Sized Firm: Readings, Cases and Instructor's Manual; Beyond Entrepreneurship; and Great by Choice. He has also worked with Hewlett Packard and McKinsey & Co.

Foreword
Introduction
Apple Brings Back Steve Jobs
How Free Shipping Saved Zappos
Why Samsung Lets Its Stars Goof Off
At Johnson & Johnson, the Shareholder Comes Last
Why Daydreaming Pays Off Big at 3M
How Intel Got Consumers to Love Chips
Jack's GE Cathedral
Bill Gates Decides to Take a Week Off
Softsoap's Blocking Decision
Toyota Pursues Zero Defects
Extreme Customer Service at Nordstrom
Tata Takes the Sting out of a Painful Situation
Boeing Bets big on the 707
IBM's Operation Bear Hug
Wal-Mart Createst the 6 a.m. Meeting
Eli Whitney: Is Your Business in Trouble? Pivot!
The HP Way
Henry Ford Doubles Worker's Wages
About the Authors

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