Guerrilla Marketing in 30 Days

ISBN-10: 1599185318
ISBN-13: 9781599185316
Edition: 2014
List price: $21.95
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Description: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring “guerrillas,” this new edition provides marketers with the latest Guerrilla Marketing tools and tactics.  More...

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Book details

List price: $21.95
Copyright year: 2014
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 6/10/2014
Binding: Paperback
Pages: 304
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.298
Language: English

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring “guerrillas,” this new edition provides marketers with the latest Guerrilla Marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits!New marketers learn from updated real-life examples and success stories, and proven fundamental concepts, and use daily exercises and steps to take their marketing to the next level—ultimately, increasing profits, cutting costs, and gaining new customers!Topics detailed in this new edition include:•Proximity marketing•Thought leadership•Integration of online and offline marketing•Speaking and events•Direct email•Personalization•More on ImplementationWith every step, Levinson and Lautenslager provide thorough action plans to help aspiring “guerrillas” stay on track, leaving no excuse for anything but success.

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