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Introduction | |
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What You Need to Know Before You Start Looking | |
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What Is Franchising | |
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Franchising as a Distribution Model | |
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A Better Definition: Franchising as a Relationship | |
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Franchising as a Strategy to Achieve an Objective | |
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Franchising as a Calling | |
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The Best Definition: Franchising as One Body | |
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The Bottom Line | |
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How Many Franchisees Define Winning | |
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Why Do Companies Franchise Their Businesses? | |
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Spotting a High-Road Franchisor | |
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Win-Lose Franchising | |
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Developing Peak-Performing Franchisees | |
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Building a Strong Franchisee Community | |
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Why Should I Invest in a Franchise? | |
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The Path of the 99% | |
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The Path of the 1% | |
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The Voice of the Inner Critic | |
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The �Right� Business | |
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The �Right Time� to Start a Business | |
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The Bottom Line | |
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The Differences Between the 1% and 99% | |
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How to Join the 1% | |
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Creating Your Desired Future | |
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Understanding Your Behavior Style | |
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Behavior Styles | |
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How Does DISC Work? | |
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You Are an Action Hero If … | |
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You Are a Comedian If … | |
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You Are a Faithful Sidekick If … | |
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You Are a Private Eye If … | |
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What Character Do You Play? | |
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How Can I Predict Others' Styles? | |
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What Does Winning Look Like? | |
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Goal Setting and Benchmarks | |
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Goals Schmoals! Why Should I Care About Goals | |
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Making Your Desired Future S.M.A.R.T | |
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How Do You Eat an Elephant? | |
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The Seven Truths About Real Time | |
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What Does It to Take to Win as a Franchisee? | |
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The KASH Model of Success | |
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The Costs of Poor Performance | |
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The KASH Deficit Analysis | |
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What Is Your Starting KASH Balance? | |
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The Learning Curve of a Franchisee: From the Launch to the Zone | |
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Three Modes of Franchisor KASH Distribution | |
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The Launch | |
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Strategies for a Successful Launch | |
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The Grind | |
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Strategies to Successfully Navigate The Grind | |
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How Franchisors Can Help You | |
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Winning | |
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Strategies for Successfully Navigating from Winning to Peak Performance | |
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How Franchisors Can Help You | |
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The Zone | |
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How the Franchisor Can Help You | |
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The Goodbye | |
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How the Franchisor Can Help You | |
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The Evolution of the Franchisee-Franchisor Relationship | |
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The Glee Stage | |
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The Fee Stage | |
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The Me Stage | |
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The Free Stage | |
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The See Stage | |
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The We stage | |
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Investigating Franchises | |
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Locating Franchise Opportunities | |
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Franchise Opportunity Websites | |
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Franchise Brokers | |
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Magazines | |
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Franchise Expos | |
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Google and Other Search Engines | |
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Following a Six-Step Franchise Investigation Process | |
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Overview of the Six-Step Franchise Investigation Process | |
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The Initial Interview | |
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Qualification | |
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Reviewing the FDD and Franchise Agreements | |
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Franchisee Validation. Data Gathering, and Analysis | |
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Attending a Discovery Day or Visiting the Home Office | |
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The Four Franchisor Corporate Cultures | |
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The Bureaucracy | |
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Benevolent Dictatorship | |
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Command and Control | |
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Achievement | |
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Decision-Making Checklist | |
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Making an Investment Decision | |
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Final Decision Worksheet | |
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Conclusion | |
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Index | |