Street Smart Franchising A Must Read Before You Buy a Franchise!

ISBN-10: 1599184117

ISBN-13: 9781599184111

Edition: 2nd 2011

List price: $21.95 Buy it from $2.00
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Book details

List price: $21.95
Edition: 2nd
Copyright year: 2011
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 5/1/2011
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English

Joe Matthewshas 20 years of experience in all aspects of franchising. He has been featured in Entrepreneur, Franchising World, Fortune Small Business and other respected publications and delivers 30 training workshops, presentations and speeches each year.Don DeBoltis a former president of the International Franchise Association.Deb Percivalworks in franchise development.

Introduction
What You Need to Know Before You Start Looking
What Is Franchising
Franchising as a Distribution Model
A Better Definition: Franchising as a Relationship
Franchising as a Strategy to Achieve an Objective
Franchising as a Calling
The Best Definition: Franchising as One Body
The Bottom Line
How Many Franchisees Define Winning
Why Do Companies Franchise Their Businesses?
Spotting a High-Road Franchisor
Win-Lose Franchising
Developing Peak-Performing Franchisees
Building a Strong Franchisee Community
Why Should I Invest in a Franchise?
The Path of the 99%
The Path of the 1%
The Voice of the Inner Critic
The �Right� Business
The �Right Time� to Start a Business
The Bottom Line
The Differences Between the 1% and 99%
How to Join the 1%
Creating Your Desired Future
Understanding Your Behavior Style
Behavior Styles
How Does DISC Work?
You Are an Action Hero If …
You Are a Comedian If …
You Are a Faithful Sidekick If …
You Are a Private Eye If …
What Character Do You Play?
How Can I Predict Others' Styles?
What Does Winning Look Like?
Goal Setting and Benchmarks
Goals Schmoals! Why Should I Care About Goals
Making Your Desired Future S.M.A.R.T
How Do You Eat an Elephant?
The Seven Truths About Real Time
What Does It to Take to Win as a Franchisee?
The KASH Model of Success
The Costs of Poor Performance
The KASH Deficit Analysis
What Is Your Starting KASH Balance?
The Learning Curve of a Franchisee: From the Launch to the Zone
Three Modes of Franchisor KASH Distribution
The Launch
Strategies for a Successful Launch
The Grind
Strategies to Successfully Navigate The Grind
How Franchisors Can Help You
Winning
Strategies for Successfully Navigating from Winning to Peak Performance
How Franchisors Can Help You
The Zone
How the Franchisor Can Help You
The Goodbye
How the Franchisor Can Help You
The Evolution of the Franchisee-Franchisor Relationship
The Glee Stage
The Fee Stage
The Me Stage
The Free Stage
The See Stage
The We stage
Investigating Franchises
Locating Franchise Opportunities
Franchise Opportunity Websites
Franchise Brokers
Magazines
Franchise Expos
Google and Other Search Engines
Following a Six-Step Franchise Investigation Process
Overview of the Six-Step Franchise Investigation Process
The Initial Interview
Qualification
Reviewing the FDD and Franchise Agreements
Franchisee Validation. Data Gathering, and Analysis
Attending a Discovery Day or Visiting the Home Office
The Four Franchisor Corporate Cultures
The Bureaucracy
Benevolent Dictatorship
Command and Control
Achievement
Decision-Making Checklist
Making an Investment Decision
Final Decision Worksheet
Conclusion
Index
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