Plan-as-You-Go Business Plan

ISBN-10: 1599181908

ISBN-13: 9781599181905

Edition: 2008

Authors: Tim Berry
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Description: "The plan-as-you-go premise is simple - plan for your business' sake, not for planning's sake. Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace and easier, more practical business plan."--BOOK JACKET.

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Book details

List price: $19.95
Copyright year: 2008
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 8/1/2008
Binding: Paperback
Pages: 270
Size: 7.55" wide x 8.80" long x 0.66" tall
Weight: 1.122
Language: English

Tim Berry is the founder and president ofPalo Alto Software and principal author of Business Plan Pro,the country’s bestselling business plan software, Berry is aleading business planning expert.

Foreword
Preface
About This Book
What's Different About This Book?
Why Plan as You Go?
What's Different About This Approach?
Why Is This Approach Better?
Chapter Outline
Read This Even If You Read Nothing Else
Do You Have a Business Plan Event?
About that Big Plan
Attitude Adjustment
Start Anywhere. Get Going
Form Follows Function
Let It Evolve Organically, as You Need It To
Fundamental Management
Mixing Numbers and Words: Keep It Simple
Separate Supporting Information from the Plan
Inside Out from the Heart
Planning, Not Accounting
It Has to Be Your Plan
It's About Controlling Your Destiny
Like Planning a Trip
The Heart of the Plan
Your Business Identity
Your Market Story
Strategic Focus
Remember: Your Plan Is Not Necessarily a Written Document
Flesh and Bones
Action Plan: What's Going to Happen? When?
Basic Business Numbers
It's Not Rocket Science
Dressing and Growing
From Basic Numbers to Financial Projections
Market Research on the Web
Simple and Practical Market Research
Documents, Presentations, Live
Planning Process
A Plan vs. Actual Analysis
Management and Accountability
Crystal Ball and Chain
Set Expectations and Follow Up
Final Thought
Index
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