Start Your Own Graphic Design Business Your Step-by-Step Guide to Success

ISBN-10: 1599181630
ISBN-13: 9781599181639
Edition: 2008
List price: $17.95 Buy it from $8.38
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Description: Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why  More...

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Book details

List price: $17.95
Copyright year: 2008
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 5/1/2008
Binding: Paperback
Pages: 138
Size: 7.00" wide x 8.75" long x 0.50" tall
Weight: 0.880
Language: English

Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!

Preface
The Right Stuff
What Is Graphic Design?
Employment Outlook
The Nature of the Work
Computerization and Automation
Other Considerations
Working Conditions
Training and Other Qualifications
Other Skills
Employment Opportunities
Future Job Outlook
Earnings
Related Occupations
Freelancing Graphic Designers: Running the Business
Freelance Graphic Designers
Freelance Graphic Designer Work
Desktop Publishing
Specialization versus Generalization
The Pleasure of the Work
Running the Freelance Business
Where to Start
The Market
Designing Your Graphic Arts Business
The Business Plan Format
Choosing Your Business Forms
Sole Proprietorships
Partnerships
Corporations
Subchapter S Corporations
Limited Liability Company (LLC)
Government Help and Forms
State and Local Regulations and Laws
Employment Identification Numbers
The Final Decision
Learning from Other Graphic Designers
Cash Flow
Getting Set Up
Designing Your Business Name
Your Work Space
The Home Office
Commercial Space
Meeting Space
The Space Needed
Your Equipment
Must-Haves
What You Can Get Later
Communications
Phone
Fax
Internet
E-Mail
Website
Licenses for Your Office
Legal Issues
Understanding Copyright
What Copyright Protects
Understanding Visual Arts Works
What Copyright Does Not Protect
The Works Made for Hire Exception
Length of Copyright Protection
Other Copyright Issues
Protecting Your Copyrighted Images
Contacting the Copyright Office
When Not to Protect Your Copyright
Seeking Competent Legal Advice
Launching Your Freelance Graphic Design Business
So You're a Graphic Designer?
Your First Client
Your Portfolio
Getting the Word Out
Getting the Business Community's Attention
Press Release
Announcement Letters
Finding Your First Customers
Marketing Yourself
Developing Your Marketing Plan
Pressing the Flesh
Designing Your Networking
Half the Work Is Finding the Work
Seeking Referrals
Cold Calling Does Work
Internet Marketing
Blogging for Graphic Designers
Who Needs You Now?
Always Marketing
Rules You Cannot Break
Dealing with Clients
Ethics
Professional Conduct
Insurance
Liability Insurance Coverage
Health Care
Tax Liabilities
Workers' Compensation
Expanding Your Freelance Graphic Design Business
Other Profitable Sidelines
Offering Additional Services to Your Clients
What Are You Selling Now?
Selling to Publications
Desktop Publishing Services
Improving Your Designs
Designing on Speculation
Education and Training
Expand Your Design Business with E-Mail
Printing and Reprography Service
Creating Products
Finding Equipment
Getting Training
Wholesale Printing
Locating Printers
Marketing the Business
The Secrets of Designing Success
Setting Your Fees
Formulas, Hourly Rates, or Flat Fees?
Pricing Strategies
Planning and Handling Downtime
Outsourcing
Managing the Marketing
Keep Planning Your Business
Not as Lonely as You Think
Success and Design On, or Stop
Sample Contracts and Agreements
Sample Collaboration Contract
Joint Nondisclosure Agreement
Simple Letter for Nondisclosure
Graphic Designer Resources
Associations
Books
Magazines
Mailing List Provider
Useful Websites
Glossary
Index

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