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Preface | |
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The Right Stuff | |
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What Is Graphic Design? | |
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Employment Outlook | |
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The Nature of the Work | |
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Computerization and Automation | |
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Other Considerations | |
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Working Conditions | |
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Training and Other Qualifications | |
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Other Skills | |
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Employment Opportunities | |
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Future Job Outlook | |
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Earnings | |
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Related Occupations | |
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Freelancing Graphic Designers: Running the Business | |
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Freelance Graphic Designers | |
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Freelance Graphic Designer Work | |
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Desktop Publishing | |
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Specialization versus Generalization | |
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The Pleasure of the Work | |
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Running the Freelance Business | |
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Where to Start | |
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The Market | |
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Designing Your Graphic Arts Business | |
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The Business Plan Format | |
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Choosing Your Business Forms | |
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Sole Proprietorships | |
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Partnerships | |
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Corporations | |
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Subchapter S Corporations | |
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Limited Liability Company (LLC) | |
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Government Help and Forms | |
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State and Local Regulations and Laws | |
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Employment Identification Numbers | |
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The Final Decision | |
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Learning from Other Graphic Designers | |
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Cash Flow | |
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Getting Set Up | |
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Designing Your Business Name | |
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Your Work Space | |
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The Home Office | |
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Commercial Space | |
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Meeting Space | |
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The Space Needed | |
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Your Equipment | |
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Must-Haves | |
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What You Can Get Later | |
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Communications | |
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Phone | |
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Fax | |
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Internet | |
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E-Mail | |
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Website | |
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Licenses for Your Office | |
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Legal Issues | |
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Understanding Copyright | |
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What Copyright Protects | |
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Understanding Visual Arts Works | |
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What Copyright Does Not Protect | |
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The Works Made for Hire Exception | |
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Length of Copyright Protection | |
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Other Copyright Issues | |
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Protecting Your Copyrighted Images | |
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Contacting the Copyright Office | |
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When Not to Protect Your Copyright | |
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Seeking Competent Legal Advice | |
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Launching Your Freelance Graphic Design Business | |
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So You're a Graphic Designer? | |
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Your First Client | |
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Your Portfolio | |
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Getting the Word Out | |
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Getting the Business Community's Attention | |
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Press Release | |
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Announcement Letters | |
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Finding Your First Customers | |
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Marketing Yourself | |
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Developing Your Marketing Plan | |
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Pressing the Flesh | |
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Designing Your Networking | |
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Half the Work Is Finding the Work | |
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Seeking Referrals | |
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Cold Calling Does Work | |
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Internet Marketing | |
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Blogging for Graphic Designers | |
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Who Needs You Now? | |
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Always Marketing | |
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Rules You Cannot Break | |
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Dealing with Clients | |
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Ethics | |
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Professional Conduct | |
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Insurance | |
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Liability Insurance Coverage | |
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Health Care | |
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Tax Liabilities | |
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Workers' Compensation | |
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Expanding Your Freelance Graphic Design Business | |
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Other Profitable Sidelines | |
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Offering Additional Services to Your Clients | |
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What Are You Selling Now? | |
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Selling to Publications | |
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Desktop Publishing Services | |
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Improving Your Designs | |
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Designing on Speculation | |
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Education and Training | |
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Expand Your Design Business with E-Mail | |
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Printing and Reprography Service | |
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Creating Products | |
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Finding Equipment | |
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Getting Training | |
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Wholesale Printing | |
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Locating Printers | |
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Marketing the Business | |
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The Secrets of Designing Success | |
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Setting Your Fees | |
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Formulas, Hourly Rates, or Flat Fees? | |
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Pricing Strategies | |
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Planning and Handling Downtime | |
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Outsourcing | |
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Managing the Marketing | |
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Keep Planning Your Business | |
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Not as Lonely as You Think | |
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Success and Design On, or Stop | |
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Sample Contracts and Agreements | |
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Sample Collaboration Contract | |
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Joint Nondisclosure Agreement | |
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Simple Letter for Nondisclosure | |
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Graphic Designer Resources | |
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Associations | |
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Books | |
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Magazines | |
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Mailing List Provider | |
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Useful Websites | |
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Glossary | |
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Index | |