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Start Your Own Business

ISBN-10: 1599180812
ISBN-13: 9781599180816
Edition: 4th 2007 (Revised)
Authors: Rieva Lesonsky
List price: $24.95 Buy it from $2.00
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Description: YOUR ROAD MAP to BUSINESS SUCCESS From the editors of "Entrepreneur" magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help  More...

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Book details

List price: $24.95
Edition: 4th
Copyright year: 2007
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 3/7/2007
Binding: Paperback
Pages: 700
Size: 7.50" wide x 9.00" long x 1.50" tall
Weight: 2.684
Language: English

YOUR ROAD MAP to BUSINESS SUCCESS From the editors of "Entrepreneur" magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits. Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way. HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques HOW TO harness the power of the internet to simplify startup and increase your chances of business success CREATIVE WAYS to finance startup and growth HOW TO take advantage of the latest technology to set up an efficient business on a budget PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks

Introduction to retailing
Business plans
Buy or start your own?
Location
Legal and finance issues
Operations
Store design
Inventory
Equipment
Pricing
Human resources
Marketing
Customer service
Risk management
Planning for the future

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