American's Guide to Doing Business in Latin America Negotiating Contracts and Agreements - Understanding Culture and Customs - Marketing Products and Services

ISBN-10: 1598692127

ISBN-13: 9781598692129

Edition: 2008

List price: $14.95
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Description: Now is the time to enter this emerging new market-but doing business in Latin America is not always easy. In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use exporttrading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.

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Book details

List price: $14.95
Copyright year: 2008
Publisher: Adams Media Corporation
Publication date: 3/1/2008
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.50" long x 1.00" tall
Weight: 0.748
Language: English

The New Latin America
The Lost Decade
Relationship Between Washington and Latin America
Promises of the Summit of the Americas
Trade Pact Fever
Opportunities Abound
Deficiencies That Still Remain
Intra-regional Cultural and Business Differences
Latin America's Universal Issues
Competitiveness in Latin America
A Wasting Environment
Violent Crime
Insidious Corruption
Selling With E-Commerce
Latin America's Social Issues
Education Shortfalls
The Gender Gap
The Evils of Joblessness
Extreme Poverty and the Spreading Wealth Gap
Broken Health-Care Systems
Trafficking in Persons
Summary
Major Market Opportunities
Varied Market Strategies
Argentina
Brazil
Chile
Colombia
Costa Rica
Mexico
Conclusion
Latin Traits That Baffle Americans
Family Values
Easy-Going Lifestyle
A Live-And-Let-Live Attitude
Respect for Age
Community Involvement
Class Separation
Gender Class Difference
Power of the Church
Racial Bias
National Pride
Market Research: Performing a Country Survey
Business Structure
Audit, Tax, Legal, and Licensing Requirements
Communications Bottlenecks
Insurance
Political and Economic Environment
Market-Specific Business Conditions
Government Subsidies
Transport, Licenses, Security, and Labor
Infrastructures and Free-Trade Zones
Personnel Matters
Exchange Controls
Summary
Country Risk Assessment
Country Risks
Defining Market-Entry Options and Risks External to a Company's Authority
Quantifying the Impact of External Risks
A Case Study: U.S. Fabrisource and Avionics Corporation
Marketing Channels
Commissioned Agents of Latin American Governments and Companies
Export Management Companies
Export Trading Companies
Captive Export Trading Companies
Foreign Trading Companies
Direct Selling
Distributors
Advertising
Cultural Sensitivity
Alternative Media
Internet Advertising
Trade Shows
Trade Finance
Short-Term Strategies
Variations on Documentary Letters of Credit
Documentary Banker's Acceptances
Getting Paid
Intermediate-Term Strategies
Small Business Administration (SBA)
Long-Term Strategies
Countertrade Strategies
Infrastructure Development and Project Finance
Private Participation in Infrastructure Development
Foreign Direct Investment from U.S. Companies
Future Opportunities for U.S. Companies
Financing Infrastructure Projects
Global Project Finance Banks
Development Banks
Overseas Private Investment Corporation
U.S. Trade and Development Agency
United Nations Programs
Export Assistance Centers
Small Business Administration Regional Offices
Latin American Trade Associations in the United States
American Chamber of Commerce Offices in Latin America
Bi-National Chambers of Commerce in Florida
Internet Addresses
Map of Latin America
Index
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