Advertising Photography A Straightforward Guide to a Complex Industry

ISBN-10: 1598634062
ISBN-13: 9781598634068
Edition: 2008
List price: $39.99 Buy it from $12.94
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you  More...

Used Starting from $27.00
New Starting from $30.04
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Add to cart
Study Briefs
Careers in Engineering Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $39.99
Copyright year: 2008
Publisher: Course Technology
Publication date: 10/23/2007
Binding: Paperback
Pages: 256
Size: 9.00" wide x 7.25" long x 0.75" tall
Weight: 1.694
Language: English

Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel. This book is the ideal read for anyone interested in in-depth coverage of the commercial photography and advertising industry.

Lou Lesko started shooting fashion photography in San Francisco in 1984 when he was 19 years old, and he has also worked as a successful photojournalist and commercial director. He is currently the managing editor at the National Geographic Assignment Blog. Lou is one of the founders of PhotoCine News and the founder and chief chaos master at Blinkbid Software, business software for creative professionals.

Getting Noticed
The Players
The Bid
The Re-Bid
When the job awards
On the Set
Post Production And Delivery
Fashion Photographer
Celebrity Photographer
Beauty Photographer
Lifestyle Photographer
Food Photographer
Product Photographer
Car Photographer
Location, Travel and Resort Photographer
Digital Effect Photographer
Stock Photographer
Fabulous Stories
The Creative Process
Resources

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×