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IT / Digital Legal Companion A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law

ISBN-10: 1597492566
ISBN-13: 9781597492560
Edition: 2008
List price: $69.95
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Description: To compete effectively in digital business markets, you need to understand how the law affects your business. Otherwise, you will be playing a complex game where there are rules and moves that your competitors, suppliers, and customers know about  More...

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Book details

List price: $69.95
Copyright year: 2008
Publisher: Elsevier Science & Technology Books
Publication date: 6/27/2008
Binding: Paperback
Pages: 1254
Size: 7.50" wide x 9.25" long x 2.75" tall
Weight: 4.906
Language: English

To compete effectively in digital business markets, you need to understand how the law affects your business. Otherwise, you will be playing a complex game where there are rules and moves that your competitors, suppliers, and customers know about and you do not. With this knowledge, you can accomplish more. Without this knowledge, you may miss valuable opportunities. This book is designed to empower you to: * Understand the interaction between law, money and technology * Obtain and exploit a portfolio of IP assets * Build and reinforce positive relationships with other companies * Leverage your technologies * Manage risks in markets with many uncertainties * Make better deals and close deals more quickly * Act more decisively and confidently in legal matters This book will not substitute for hiring legal counsel but it will make you much smarter about spotting issues, perceiving risk, thinking strategically, setting priorities and using legal services effectively and efficiently. This is the most comprehensive layperson's book on the subject. Key Features: * A "need-to-know" legal companion for those competing in global digital business markets * Demystifies the law to help you understand and function effectively within the legal structures, practices, rules and deals that support and energize this complex environment * Points out the links between legal issues and business strategies, needs and goals * Based on 15 years of legal practice in all aspects of digital, IT, software and computer law * Includes a CD containing some 200 sample legal forms

Gene K. Landy is a shareholder of Ruberto, Israel & Weiner, P.C., Boston, MA, where he the head of the firm's Technology Group. His practice handles domestic and international transactions for high technology businesses, from start-ups to publicly traded companies. His work includes licensing, intellectual property, technology transfer, business sales and acquisitions and investments. He is a graduate of Massachusetts Institute of Technology (MIT) and Harvard Law School.

Introduction
Using the Law to Build Value, Manage Risk, and Achieve Success IT Copyright
Basics Copyright, the Internet and Software
Protection Trademarks and Domain
Names--Your Brand Identity Patents for Software, Digital and IT Companies
Trade Secrets and Non-disclosure
Agreements Employee Technology
Transfer, Confidentiality and Non-Competition Agreements
Introduction to Commercial Software and IT Contracts
A Pragmatic Guide to Open Source
Software Development Deals, Outsourcing and Consulting
Beta Test Agreements
Commercial End-User Software License Agreements
Software as a Service Distribution Deals and Partnerships
More Distribution Deals and Partnerships
Click Wraps and BrowserWraps
Terms of Use for the Web and Other Online Applications
Privacy and Personal Data IT Standards--Opportunities, Risks and Strategies
How to Obtain and Clear Content for Digital Products and Services
Deals in the Web and Mobile Value
Chains Video Games Going Global
United States Export Controls
Appendix of Forms

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