School-Community Relations

ISBN-10: 1596670223
ISBN-13: 9781596670228
Edition: 2nd 2006
List price: $74.95
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Description: Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third  More...

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Book details

List price: $74.95
Edition: 2nd
Copyright year: 2006
Publisher: Eye On Education, Incorporated
Publication date: 2/20/2006
Binding: Hardcover
Pages: 320
Size: 7.25" wide x 10.00" long x 1.00" tall
Weight: 1.936
Language: English

Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more. By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations.

About the Author
Showcases
Preface
Paying Attention to Public Opinion
Trends in the Public's Perception
Misconceptions Regarding Public Opinion
The Purpose of a Plan
Three Kinds of Plans
The Coordinated Plan
The Centralized Plan
The Decentralized Plan
Chapter Summary
Reading the Pulse of the Community
Get to Know Community Leaders
Look to Local Civic Organizations
Neighborhood Schools
Important First Steps
A Neighborhood Tea
Don't Forget the Parents
Information Shared by the Teaching Staff
Information Shared by the Students
Information Shared by Business and Community Leaders
Information Shared by Other School Administrators
Multiculturalism and School-Community Relations
Chapter Summary
Establishing Everybody's Role
School-Community Relations at the District Level
The Superintendent
Mistakes Made by Superintendents
The Director of School-Community Relations
School-Community Relations at the Building Level
The Principal
The Teacher
The Office Staff
Organizational Standards
Goals 2000
Interstate School Leaders Licensure Consortium Standards
The National Parent-Teacher Association
Community Schools
Chapter Summary
Communicating Effectively: Everybody's Job
The Communication Process
Idea Formation
Idea Encoding
Communication Channel
Receiver Decoding
Nonverbal Communication: It's Not What You Said, But How You Said It
Communication Barriers
Language Barriers
Cultural Barriers
Barriers Inherent in Specific Physical Disabilities
Barriers Related to Time
Overcoming Communication Barriers
Perception Checking
Communicating Regularly
Communicating Purposefully
Chapter Summary
Opening Up to Your Internal Publics
The Principal as Role Model
Visibility Is the Key
The Need for Effective Human Relations Skills
The Student as an Internal Public
The Use of Discipline
Teachers-The Most Important Adults in the Building
The Friday Focus-A Tool for Positive Internal Communication
Positive Relationships with Noninstructional Staff
Other Members of the Internal Public
Substitute Teachers
Student Teachers
The Importance of the School Secretary
The Entire School Staff: The Key to Strong School-Community Relations
Chapter Summary
Embracing Your External Publics
Appropriate Parental Involvement
Involving Parents While They Are at School
Welcome to Our School?
Involving Parents While They Are at Home
Other Members of the External Public
Establishing Key Communicators
Where to Start With Key Communicators
The Importance of Community Members with Grown Children
Intergenerational Programs in Schools
Presenting Students to the Community
Athletics
Plays
Other Artistic Endeavors
Academic Competitions
Be Forewarned
Chapter Summary
Improving Media Relations
All the News That's Fit to Print
When the Reporter Initiates the Contact
When the School Leader Initiates the Contact
Involving Staff Members in the Process
The News Release
Communicating Through Local Radio
Spreading the Good News
Public Service Announcements
Lights, Camera, Action!
You Look Marvelous
Do Not Feed the Monsters
Be Proactive
We All Make Mistakes
Parting Shots
Chapter Summary
Putting It All on Paper
Three Kinds of Readers
The 20-Second Reader
The Newspaper Reader
The Novel Reader
Does Impressive Language Make the Impression You Desire?
The School Newsletter
The Use of Technology
The Student Report Card
A Personal Letter From the Principal
Words or Phrases to Avoid
Written Communication From the Classroom
Communicating Via the World Wide Web
Points to Consider
Chapter Summary
Communication in an Electronic Era
The Resistor
The Dabbler
The Avant-Garde
Electronic Communication Devices
Communicating Via E-mail
Using E-mail Internally
Using E-mail Externally
Proceed Cautiously with E-mail
The Acceptable Use Policy
Using Technology for Instructional Purposes
Chapter Summary
Saying What You Mean: Meaning What You Say
Telephone Etiquette
Telephone Calls From the Principal
Face-to-Face Conversations
Speaking to a Large Group
Communicating During a Campaign
Communicating With a Citizen's Advisory Committee
The Campaign's Conclusion
Chapter Summary
In Crisis Situations You Must Have a Plan
The Importance of Planning
Select Individuals to Serve on Crisis Response and Aftercare Teams
Establish a Headquarters for the Crisis Response and Aftercare Teams
Select an Individual to Be the Official Spokesperson During a Crisis
Establish a Procedure for Activating Community Support Services
Establish A Procedure for Developing Channels of Communication
Establish a Procedure for Controlling Rumors
Establish a Procedure for Assessing the Crisis Management Plan
Establish a Procedure for Bringing Closure to the Crisis
An Opportunity for Staff Development
Communicating in a Time of Crisis
Media Relations in Crisis Situations
Provide Facts About the School and the Crisis
Log All Information Released to the Public
Release Names of Victims Only After the Next of Kin Have Been Notified
Be Aware of Photographers on Campus-You Have Every Right to Control Photographers on Your Property
Repeat Key Messages as Often as Possible, and Stay Focused on Those Messages
Dealing With the Aftermath of a Crisis
Crisis Aftermath
Chapter Summary
Three Opportunities to Shine
Open House
Open House Tours
Open House Programs
Classroom Visits
Timing Is Everything
Advertising the Open House-Calling All Parents
The Cleanliness of the School
Parent-Teacher Conferences
Helping Teachers Prepare for Conferences
Conducting the Conference
Convocations and Celebrations
Graduation
Awards Programs
Chapter Summary
Evaluating Effectiveness and Building Confidence-The Future
Determining the Effectiveness of Your School-Community Relations Efforts
Verifying Results in School-Community Relations
Making Intangibles More Tangible
School Choice in the Twenty-First Century
Chapter Summary
References
Index

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