Married to the Brand Why Consumers Bond with Some Brands for Life

ISBN-10: 1595620052

ISBN-13: 9781595620057

Edition: 2005

List price: $24.95
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Book details

List price: $24.95
Copyright year: 2005
Publisher: Gallup Press
Publication date: 11/1/2005
Binding: Hardcover
Pages: 210
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

A pathway to brand passion
Why consumers marry brands
Brand relationships : why companies should care
Brand encounters : connecting with consumers
Beginning a lasting relationship
Five Ps : tools for the brand-building trades
The brand marriage : winning hearts and minds
Keeping the brand marriage vows part 1 : brand confidence
Keeping the brand marriage vows part 2 : brand integrity
Building on the foundation : brand pride
The emotional pinnacle : brand passion
Brand marriages and the engagement imperative
The value of a healthy brand marriage
Brand marriage management
Engagement potential rating scales
Customer engagement (CE[superscript 11]) rating scales
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