Married to the Brand Why Consumers Bond with Some Brands for Life

Name: Married to the Brand Why Consumers Bond with Some Brands for Life
Availability: InStock
ISBN: 9781595620057

ISBN-10: 1595620052

ISBN-13: 9781595620057

Edition: 2005

Authors: William J. McEwen

List price: $24.95

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Book details

List price: $24.95
Copyright year: 2005
Publisher: Gallup Press
Publication date: 11/1/2005
Binding: Hardcover
Pages: 144
Size: 6.10" wide x 9.30" long x 0.70" tall
Weight: 0.858
Language: English




A pathway to brand passion



Why consumers marry brands



Brand relationships : why companies should care



Brand encounters : connecting with consumers



Beginning a lasting relationship



Five Ps : tools for the brand-building trades



The brand marriage : winning hearts and minds



Keeping the brand marriage vows part 1 : brand confidence



Keeping the brand marriage vows part 2 : brand integrity



Building on the foundation : brand pride



The emotional pinnacle : brand passion



Brand marriages and the engagement imperative



The value of a healthy brand marriage



Brand marriage management



Engagement potential rating scales



Customer engagement (CE[superscript 11]) rating scales