Platform Get Noticed in a Noisy World

ISBN-10: 159555503X
ISBN-13: 9781595555038
Edition: 2012
List price: $24.99 Buy it from $3.70
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Description: Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a  More...

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Book details

List price: $24.99
Copyright year: 2012
Publisher: Thomas Nelson Incorporated
Publication date: 5/21/2012
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.012
Language: English

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:proven strategieseasy-to-replicate formulaspractical tipsSocial media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as itsnbsp;chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the topnbsp;three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife,nbsp;Gail, live outside of Nashville, Tennessee.

Introduction: All the World's a Stage
Start With Wow
Create a Compelling Product
Bake in the Wow
Exceed Market Expectations
Beware of the Obstacles
Don't Settle for Less than Great
Give Your Product a Memorable Name
Wrap the Wow in Style
Prepare to Launch
Accept Personal Responsibility
Think Bigger... No, Bigger
Define Your Platform Goals
Create an Elevator Pitch
Set Up Your Branding Tools
Assemble Your Pit Crew
Secure Raving Endorsements
Get a Great Head Shot
Develop an Online Media Kit
Build Your Home Base
Understand the Model
Focus Your Efforts Online
Beware of Self-Proclaimed Social Media Experts
Start a Blog (or Restart One)
Create the Content Yourself
Use a Blog Post Template
Maintain a List of Post Ideas
Write Posts Faster
Create Video Interviews
Don't Hire a Proofreader
Protect Your Intellectual Property
Avoid Common Blogging Mistakes
Create a Better About Page
Develop Your Landing Pages
Build a Speaking Page
Forget About Metrics (for Now)
Expand Your Reach
Kiss Marketing Good-Bye
Understand What's Not Important
Generate More blog Traffic
Build Your Subscriber List
Promote Your Older Posts
Write Guest Posts
Give Stuff Away
Stop Losing Readers
Watch These Metrics
Embrace Twitter
Understand Twitter Basics
Don't Write Off Twitter!
Devote Thirty Minutes a Day
Get More Twitter Followers
Keep from Getting Unfollowed
Use Twitter to Promote Your Product
Set Up a Facebook Fan Page
Employ Consistent Branding
Be Prepared for Traditional Media
Engage Your Tribe
Get More Blog Comments
Don't Respond to Every Comment
Keep the Conversations Civil
Develop a Comments Policy
Practice the 20-to-1 Rule
Monitor Your Brand
Defend Your Brand
Don't Feed the Trolls
Monetize Your Blog
Conclusion: Take the First Step
Comply with the FTC Guidelines
Post Ideas for Novelists
Resources
Notes
Acknowledgments
About the Author
Index
Contact Michael

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