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| Introduction: All the World's a Stage | |
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| Start With Wow | |
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| Create a Compelling Product | |
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| Bake in the Wow | |
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| Exceed Market Expectations | |
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| Beware of the Obstacles | |
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| Don't Settle for Less than Great | |
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| Give Your Product a Memorable Name | |
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| Wrap the Wow in Style | |
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| Prepare to Launch | |
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| Accept Personal Responsibility | |
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| Think Bigger... No, Bigger | |
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| Define Your Platform Goals | |
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| Create an Elevator Pitch | |
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| Set Up Your Branding Tools | |
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| Assemble Your Pit Crew | |
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| Secure Raving Endorsements | |
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| Get a Great Head Shot | |
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| Develop an Online Media Kit | |
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| Build Your Home Base | |
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| Understand the Model | |
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| Focus Your Efforts Online | |
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| Beware of Self-Proclaimed Social Media Experts | |
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| Start a Blog (or Restart One) | |
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| Create the Content Yourself | |
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| Use a Blog Post Template | |
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| Maintain a List of Post Ideas | |
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| Write Posts Faster | |
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| Create Video Interviews | |
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| Don't Hire a Proofreader | |
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| Protect Your Intellectual Property | |
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| Avoid Common Blogging Mistakes | |
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| Create a Better About Page | |
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| Develop Your Landing Pages | |
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| Build a Speaking Page | |
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| Forget About Metrics (for Now) | |
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| Expand Your Reach | |
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| Kiss Marketing Good-Bye | |
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| Understand What's Not Important | |
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| Generate More blog Traffic | |
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| Build Your Subscriber List | |
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| Promote Your Older Posts | |
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| Write Guest Posts | |
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| Give Stuff Away | |
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| Stop Losing Readers | |
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| Watch These Metrics | |
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| Embrace Twitter | |
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| Understand Twitter Basics | |
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| Don't Write Off Twitter! | |
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| Devote Thirty Minutes a Day | |
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| Get More Twitter Followers | |
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| Keep from Getting Unfollowed | |
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| Use Twitter to Promote Your Product | |
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| Set Up a Facebook Fan Page | |
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| Employ Consistent Branding | |
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| Be Prepared for Traditional Media | |
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| Engage Your Tribe | |
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| Get More Blog Comments | |
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| Don't Respond to Every Comment | |
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| Keep the Conversations Civil | |
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| Develop a Comments Policy | |
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| Practice the 20-to-1 Rule | |
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| Monitor Your Brand | |
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| Defend Your Brand | |
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| Don't Feed the Trolls | |
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| Monetize Your Blog | |
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| Conclusion: Take the First Step | |
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| Comply with the FTC Guidelines | |
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| Post Ideas for Novelists | |
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| Resources | |
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| Notes | |
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| Acknowledgments | |
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| About the Author | |
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| Index | |
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| Contact Michael | |