Duct Tape Marketing The World's Most Practical Small Business Marketing Guide

ISBN-10: 159555131X

ISBN-13: 9781595551313

Edition: 2008

List price: $15.99
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Description: Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start . --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour . --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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Book details

List price: $15.99
Copyright year: 2008
Publisher: Thomas Nelson Incorporated
Publication date: 5/13/2008
Binding: Paperback
Pages: 304
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.594
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Foreword: On the subject of Marketing Integrity
Introduction: A Solution to THE Small Business Problem
The Duct Tape Foundation-The Way to Sticky Marketing: (Help Them Know, Like, and Trust You More!)
Identify Your Ideal Client
Discover Your Core Marketing Message
Wake Up the Senses with an Image to Match Your Message
Create Products and Services for Every Stage of Client Development
Produce Marketing Materials That Educate
A Web Site That Works Day and Night
Get Your Entire Team Involved in Marketing
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You: (Help Them Contact and Refer You More!)
Run Advertising That Gets Results
Direct Mail Is an Ideal Target Medium
Earned Media Attention and Expert Status
Ramp Up a Systematic Referral Machine
Automate Your Marketing with Technology Tools
Turn Prospects into Clients and Clients into Partners with an Advanced Education System
Getting on a Roll!: (Find Out What Works and Do More of It)
Commit to Your Marketing with a Plan, Budget, and Calendar
Epilogue: Bring Your Plans to Life with a Marketing Snapshot
Afterword: The Art of Creating a Community
Further Reading and Resources by Chapter
Duct Tape Marketing Small Business Marketing Resources
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