Globalizing Sport How Organizations, Corporations, Media, and Politics Are Changing Sports

ISBN-10: 1594517584
ISBN-13: 9781594517587
Edition: 2011
Authors: George H. Sage
List price: $33.95
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Description: It is easy to think of sport as 'œfun and games,' yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools and media have brought changes that could  More...

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Book details

List price: $33.95
Copyright year: 2011
Publisher: Routledge
Publication date: 1/30/2011
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

It is easy to think of sport as 'œfun and games,' yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports'”not only competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomenon such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.

George H. Sageis Professor Emeritus of Sociology and Kinesiology at the University of Northern Colorado. He has published more than fifty articles and is the author of many books, including Globalizing Sport: How Corporations, Media, and Politics Are Changing Sports(Paradigm 2010). He was inducted into the National Association for Sport and Physical Education Hall of Fame in 2006. He is the past president of the North American Society for the Sociology of Sport.

Preface
Global Sport: The Transformation from Local to National to Global
"Global," "Globalization," "Sport": Clarifying the Core Concepts
Is Globalization Something New?
Sport: From Folk Pastimes to Sportification
Is Sport Something New?
Sportification
Political Economic Forces Shaping Globalization
Globalization from Above
Globalization from Below
Sport and Globalization from Above and Below
Cultural Forces Shaping Globalization
Homogenization (Americanization) Perspective
Hybridization Perspective
Polarization Perspective
Homogenization, Hybridization, and Polarization Perspectives and Sport
Forms of Globalization and Manifestations in Sport
Segmentation of the Global Sport Industry
Summary
References
Global Sport Organizations: Governing the World of Sport
Governing Global Sport: Global Sport Organizations
From International Sport Initiatives to Global Sport Organizations
The Olympic Movement and Its Network
International Olympic Committee
Organizing Committee of the Olympic Games
National Olympic Committees
International Sport Federations
Other Organizations Within the Olympic Movement Network
Global Issues Confronting the Olympic Movement
Females in the Olympics
The Amateur Issue
Inclusion of Athletes with Special Needs
International Sport Federations: GSOs Within the IOC
The Preeminent International Federation: F�d�ration Internationale de Football Association
Global Sport Organizations and Solo Sports
Association of Tennis Professionals
Women's Tennis Association
Multiple GSOs for a Sport: Professional Boxing
Global Sporting Organizations and International Games
Summary
Notes
References
Global Migration of Sports Labor
Human Migration: Past and Present
The Migration of Sports Labor: Sports Workers Throughout the World
Sports-Labor Migration Within Nations
Sports-Labor Migration: Intra - and Intercontinental Migration
Global Patterns of Migration Among Sports Labor in Selected Sports
Sports-Labor Migration and Soccer
Sports-Labor Migration and Basketball
Sports-Labor Migration and Ice Hockey
Sports-Labor Migration and Baseball
Sports-Labor Migration and Intercollegiate Sports
Sports-Labor Migration and the Olympic Games
Related Features of Sports Migration
Sports Migrants' Motivations
Recruitment of Sports Labor
Consequences of Sports-Labor Migration
Summary
Notes
References
The Global Sport Industry: Production and Promotion
The Rise of Factory Manufacturing
The Growth of Commercial Sports
Manufacturing in the Global Economy
Global Sporting Goods Manufacturing: From Humble Beginnings to Transnational Corporations
Wilson Sporting Goods
Adidas AG
Reebok International
Mizuno Corporation
Nike, Inc.
Sporting Goods Manufacturing in the Global Economy: The Case of Nike
Nike's Asian Factories: Not a Pretty Sight
Nike's Responses to Factory Reports and the Social Movement
Nike's New Initiatives: A Commitment to Reform or a Public Relations Ploy?
Beyond Sport Production to Sport Promotion
Individual Athlete Endorsements
Event and Team Sponsorships
Summary
Notes
References
Global Sport and Global Mass Media
Mass Communication, Mass Media, and Media Sport
Social Roles of the Mass Media
Global Organizations and the Mass Media
Conglomerate Media Ownership
The Global Media Sport Complex
Articulations Between the Mass Media and Sport
Media Technology and Commercial Sport Evolve Together
Overlapping Ownership of Media and Sport Organizations
The Symbiosis Between Television and Sport
Enhancing Sport Revenue via Television
The Market for Broadcast Rights
Transnational Corporate Sport Sponsorships
Media as Public Relations Tool for Global Sport
New Media and Global Sports
The Internet
Video Games
Twitter, Facebook, MySpace, and YouTube
Online Sport Gambling
Media Sport and Deterritorialization of Fans
Global Media Sport and Gender
Summary
Notes
References
Global Politics and Sport
Political Intervention in Sports
Sport and the Promotion of Political Ideology
Advancing National Unity and Recognition Through Sport
Sport As an Instrument of International Politics and Diplomacy
Promoting Nazism: The 1936 Olympic Games
Promoting Communism: The Soviet Sport System
East Germany and the People's Republic of China: Adopting the Soviet Sport Model
The United States: Joining Other Countries in Sport Politics
New and Smaller Nations Adopt the Model
Developing Countries and National Unification Through Sport
The African Continent and African States
National Embarrassments Through Sport
Geopolitical Censorship in Sport: Nation-Led Boycotts
Global Politics Within Sport
The Politics of Gender Inequality in Global Sport
The Politics of Racial Inequality in Global Sport
Politics Within the IOC and FIFA
IOC
FIFA
Political Dissent at Global Sports Events
Summary
Notes
References
Global Sport: Future Issues and Trends
Global Population Trends and Sport
World Population Growth
Population Composition
Increasing Global Urbanization
The Future of Global Sport Organizations
The Olympic Movement: The IOC, the Preeminent GSO
Migration of Sport Labor in the Future
Global Sport-Industry Production in the Future
Future Labor Issues in Sporting Goods and Equipment
Future Technology and Sporting Goods and Equipment
The Future of Media Sports
Television Coverage
Television Technology and Sports Viewing
Internet Technology and Sports Spectatorship
Video Technology and Sports Video Games
Sports Blogging
Sport Politics and the Future
Summary
References
Index
About the Author

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