| |
| |
| List of Figures | |
| |
| |
| List of Boxes | |
| |
| |
| Preface | |
| |
| |
| |
| Introduction: Demographics in the Media, Business, and Government | |
| |
| |
| What Are Demography and Demographics? | |
| |
| |
| What Will Be Examined in this Text and Why? | |
| |
| |
| Organization of the Text | |
| |
| |
| Limitations of the Work | |
| |
| |
| |
| Basic Concepts, Definitions, and Geography of Demography | |
| |
| |
| Basic Dimensions and Processes | |
| |
| |
| Details of the Dimensions | |
| |
| |
| Geography of Demography | |
| |
| |
| Conclusions | |
| |
| |
| |
| Basic Demographic Measures and Methods | |
| |
| |
| General Measures | |
| |
| |
| Use of Rates | |
| |
| |
| Descriptive Statistical Measures | |
| |
| |
| Measures of the Major Demographic Processes and Variables | |
| |
| |
| Measures of Population Change | |
| |
| |
| Measures of the Demographic Processes | |
| |
| |
| Fertility Measures | |
| |
| |
| Mortality Measures | |
| |
| |
| Migration Rates | |
| |
| |
| Measures of Population Distribution | |
| |
| |
| Measures of Population Composition | |
| |
| |
| Age and Sex Composition | |
| |
| |
| Race/Ethnicity | |
| |
| |
| Household, Family, and Marital Characteristics | |
| |
| |
| Educational Characteristics | |
| |
| |
| Economic Characteristics | |
| |
| |
| Controlling for Demographic Effects | |
| |
| |
| Direct and Indirect Standardization | |
| |
| |
| Rate Decomposition | |
| |
| |
| Multiple-Decrement Life Tables | |
| |
| |
| Population Estimates and Projections | |
| |
| |
| Methods of Population Estimation | |
| |
| |
| Methods of Population Projection | |
| |
| |
| Conclusions | |
| |
| |
| |
| National Sources of Demographic and Socioeconomic Data | |
| |
| |
| Demographic Data Sources | |
| |
| |
| U.S. Bureau of the Census | |
| |
| |
| National Center for Health Statistics | |
| |
| |
| National Center for Education Statistics | |
| |
| |
| Other Federal Agencies | |
| |
| |
| Private and Nonprofit Organizations | |
| |
| |
| Socioeconomic Data Sources | |
| |
| |
| U.S. Bureau of the Census | |
| |
| |
| U.S. Bureau of Economic Analysis | |
| |
| |
| U.S. Bureau of Labor Statistics | |
| |
| |
| Internal Revenue Service | |
| |
| |
| International Trade Administration | |
| |
| |
| National Agricultural Statistics Service | |
| |
| |
| Federal Reserve System | |
| |
| |
| Other Federal Sources | |
| |
| |
| Selected Private Data Firms | |
| |
| |
| Conclusions | |
| |
| |
| |
| State and Local Data Sources | |
| |
| |
| Major State and Local Agencies | |
| |
| |
| Health Agencies | |
| |
| |
| Human Service Agencies | |
| |
| |
| Education Agencies | |
| |
| |
| Agriculture Agencies | |
| |
| |
| Fiscal and Economic Agencies | |
| |
| |
| Commerce and Business Agencies | |
| |
| |
| Labor Force and Workforce Agencies | |
| |
| |
| Criminal Justice Agencies | |
| |
| |
| Transportation Agencies | |
| |
| |
| Natural Resource Agencies | |
| |
| |
| Tourism Agencies | |
| |
| |
| Building and Construction Records | |
| |
| |
| Other Sources of State and Local Data | |
| |
| |
| Conclusions | |
| |
| |
| |
| General Principles of Effective Communication of Demographic and Other Quantitative Data | |
| |
| |
| General Principles for Policy-Relevant, Data-Based Presentations | |
| |
| |
| Preparing to Present or Report Data | |
| |
| |
| |
| Know the Audience and What They Need, Want, and Expect | |
| |
| |
| |
| Get to Know the Subject Matter as Thoroughly as Possible and Get to Know Those Who Know Much More | |
| |
| |
| |
| Prepare Your Own Materials and Tailor Them to the Audience | |
| |
| |
| |
| Be Realistic About What You Are Doing | |
| |
| |
| Presenting the Data | |
| |
| |
| |
| Let the Data Tell the Story and Avoid Providing Your Own Preliminary Evaluations | |
| |
| |
| |
| Explain Any Anomalies that Might Exist in the Data and Other Limitations in the Use of the Data | |
| |
| |
| |
| Intermix Verbal, Graphical, and Demonstration-Based Materials | |
| |
| |
| |
| Provide Comparisons Using a Context that Is Relevant to the Audience | |
| |
| |
| |
| Maintain a Dedication to Balance in the Presentation and Interpretation of Data | |
| |
| |
| Conclusions | |
| |
| |
| |
| Principles for Interpreting Demographic Data and Data-Based Analytical Findings | |
| |
| |
| |
| Be Sure to Select the Appropriate Items (variables or measures) for the Appropriate Geographic Areas | |
| |
| |
| |
| Check for Comparability (definitional, areal, temporal) | |
| |
| |
| |
| Check for Sources of Error | |
| |
| |
| |
| Assess the Demographic and Socioeconomic Context | |
| |
| |
| |
| Compare Results Against Expected Trends | |
| |
| |
| Conclusions | |
| |
| |
| |
| Examples of the Use and Misuse of Demographic Data | |
| |
| |
| Media Uses of Demographic Data | |
| |
| |
| Business Uses and Misuses of Demographic Data | |
| |
| |
| A Mis-sited Site or a Misunderstood Business? | |
| |
| |
| Determining the Market for a Long-Term Care Facility | |
| |
| |
| Assessing Hiring Practices by a Defense Contractor | |
| |
| |
| Governmental Uses and Misuses of Demographic Data | |
| |
| |
| Demographic Analyses in Water Use Planning | |
| |
| |
| Conclusions | |
| |
| |
| |
| Summary and Suggestions for Maintaining and Expanding Your Knowledge Base | |
| |
| |
| Summary | |
| |
| |
| Suggestions for Maintaining and Expanding Your Knowledge Base | |
| |
| |
| Become a Regular User of the Census Bureau's and Your State Data Center's Web Sites | |
| |
| |
| Subscribe to a Few Demographic Publications | |
| |
| |
| Network with Other Demographic Data Users | |
| |
| |
| Attend or Audit a Demography Course at a Community College or University | |
| |
| |
| Do Not Limit Your Level of Knowledge to the Minimum Necessary to Survive | |
| |
| |
| Conclusions | |
| |
| |
| |
| Glossary of Major Demographic Terms and Measures | |
| |
| |
| |
| Selected Internet Sites for Demographic Data and Communication Resources | |
| |
| |
| |
| How to Work with the Media: A Guide for Government, Business, and Demographic Professionals | |
| |
| |
| |
| How to Work with Professional Demographers in Government, Academia, and Business: A Guide for News Media Professionals | |
| |
| |
| References | |
| |
| |
| Index | |
| |
| |
| About the Authors | |