Where Good Ideas Come From The Natural History of Innovation

ISBN-10: 1594487715
ISBN-13: 9781594487712
Edition: 2010
Authors: Steven Johnson
List price: $28.00 Buy it from $6.88
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Description: One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for  More...

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Book details

List price: $28.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 10/5/2010
Binding: Hardcover
Pages: 336
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 1.188

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for Youand the dazzling erudition of The Ghost Mapand The Invention of Airto address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward. Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines. Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come Fromis essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

Steven Johnson is an American popular science writer and media theorist. He was born on June 6, 1968, and grew up in Washington, D.C. He completed his undergraduate degree at Brown University, where he studied semiotics, and later went on to receive his graduate degree in English Literature from Columbia University. Johnson writes mainly on "the intersection of science, technology and personal experience." His most recent work, How We Got to Now: Six Innovations That Made the Modern World, was the subject of a six-part series on PBS, which he also hosted. His other works include: Future Perfect: The Case for Progress in a Networked Age; Where Good Ideas Come From: The Natural History of Innovation; The Invention of Air: A Story of Science, Faith, Revolution and the Birth of America; and The Ghost Map: The Story of London's Most Terrifying Epidemic-and How it Changed Science, Cities and the Modern World.

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