Glimmer How Design Can Transform Your Life, and Maybe Even the World

ISBN-10: 1594202338
ISBN-13: 9781594202339
Edition: 2009
List price: $27.95 Buy it from $0.80
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Description: The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think—and how can it improve our world? In this highly  More...

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Book details

List price: $27.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 10/15/2009
Binding: Hardcover
Pages: 352
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 1.342
Language: English

The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think—and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action—addressing business, social, and personal challenges and improving the way we think, work, and live. Glimmertakes readers on a journey through today’s fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing “smart recombinations.” In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention—including the ways businesses function, children learn, and communities thrive. Designers are solving problems at an unprecedented pace today by using improved technology and the highly practical design principles described in this book, such as “Ask stupid questions,” “Make hope visible,” “Work the metaphor,” “Embrace constraints,” and “Begin anywhere.” Glimmerinspires readers to apply these same principles to their own life challenges. While celebrated designers work on re-creating the world, Berger reveals the growing grassroots “glimmer movement” in which everyday people are emerging as designers and problem solvers. Readers will be fascinated by how “transformation design” is reinventing companies and addressing thorny social problems. Berger shares stories of how burned fingers, wrenched backs, and mixed-up pills all led to ingenious new product designs. In a time of anxiety and retrenchment, this hopeful yet hardheaded book illuminates “the glimmer of possibility and potential—that first spark of an innovative idea or a life-changing plan.” According to Berger, “This faint light is all around us and also within us, if we can learn to recognize and nurture it.” The best designers already know how to transform that glimmer of possibility into the steady glow of creation and innovation—and with the inspiration of Glimmer, we’re now all able to do the same.

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.

The Briefing
Universal
Ask stupid questions
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?
Jump fences
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?
Make hope visible
The importance of picturing possibilities and drawing conclusions
Business
Go deep
How do we figure out what people need-before they know they need it?
Work the metaphor
Realizing what a brand or business is really about-then bringing it to life through designed experiences
Design what you do
Can the way a company behaves be designed?
Social
Face consequences
Coming to terms with the responsibility to design well and recognizing what will happen if we don't
Embrace constraints
Design that does "more with less" is needed more than ever in today's world
Personal
Design for emergence
Applying the principles of transformation design to everyday life
Begin anywhere
Why small actions are more important than big plans
The Glimmerati
The Glimmer Glossary
Resources
Notes
Acknowledgments
Index

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