Glimmer How Design Can Transform Your Life, and Maybe Even the World

Name: Glimmer How Design Can Transform Your Life, and Maybe Even the World
Price: 3.57 USD
Availability: InStock
ISBN: 9781594202339

ISBN-10: 1594202338

ISBN-13: 9781594202339

Edition: 2009

Authors: Warren Berger, Bruce Mau

List price: $27.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $3.57

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think—and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action—addressing business, social, and personal challenges and improving the way we think, work, and live. Glimmertakes readers on a journey through today’s fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing “smart…

Book details

List price: $27.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 10/15/2009
Binding: Hardcover
Pages: 352
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 1.342
Language: English

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.



The Briefing



Universal



Ask stupid questions


What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?



Jump fences


How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?



Make hope visible


The importance of picturing possibilities and drawing conclusions



Business



Go deep


How do we figure out what people need-before they know they need it?



Work the metaphor


Realizing what a brand or business is really about-then bringing it to life through designed experiences



Design what you do


Can the way a company behaves be designed?



Social



Face consequences


Coming to terms with the responsibility to design well and recognizing what will happen if we don't



Embrace constraints


Design that does "more with less" is needed more than ever in today's world



Personal



Design for emergence


Applying the principles of transformation design to everyday life



Begin anywhere


Why small actions are more important than big plans


The Glimmerati


The Glimmer Glossary


Resources


Notes


Acknowledgments


Index