Google Way How One Company Is Revolutionizing Management as We Know It

Name: Google Way How One Company Is Revolutionizing Management as We Know It
Price: 5.7 USD
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ISBN: 9781593271848

ISBN-10: 1593271840

ISBN-13: 9781593271848

Edition: 2008

Authors: Bernard Girard

List price: $24.95

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Description:

When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, "Can everyday companies follow this enlightened path?" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Google's success.

Book details

List price: $24.95
Copyright year: 2008
Publisher: No Starch Press, Incorporated
Publication date: 5/5/2009
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.97" tall
Weight: 1.166
Language: English

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.



Acknowledgments


Introduction: A Management Breakthrough



An Unorthodox Corporate Saga



Rebels with a Cause



The Google Economic Model



A Formula 1 Engine



Three Iconoclasts at the Top



Recruiting the Best



The 20 Percent Rule



Coworkers Are the Best Judges



An Innovation Machine



Like a Swiss Army Knife



For the Love of Math and Measurement



Keep the Teams Small



Coordination Through Technology



The Secret Is in the Factory



Put Users First; the Rest Will Follow



Automating Sales and User Relationships



Putting Users in Charge



Challenges and Risks



Is Google's Growth Sustainable?



Can Google Evade Conformity?



A Look Ahead


Afterword: A Model for All Managers?


Notes


Index