Google Way How One Company Is Revolutionizing Management as We Know It

ISBN-10: 1593271840
ISBN-13: 9781593271848
Edition: 2008
Authors: Bernard Girard
List price: $24.95
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Description: When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For  More...

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Book details

List price: $24.95
Copyright year: 2008
Publisher: No Starch Press, Incorporated
Publication date: 4/20/2009
Binding: Hardcover
Pages: 247
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.166
Language: English

When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, "Can everyday companies follow this enlightened path?" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Google's success.

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

Acknowledgments
Introduction: A Management Breakthrough
An Unorthodox Corporate Saga
Rebels with a Cause
The Google Economic Model
A Formula 1 Engine
Three Iconoclasts at the Top
Recruiting the Best
The 20 Percent Rule
Coworkers Are the Best Judges
An Innovation Machine
Like a Swiss Army Knife
For the Love of Math and Measurement
Keep the Teams Small
Coordination Through Technology
The Secret Is in the Factory
Put Users First; the Rest Will Follow
Automating Sales and User Relationships
Putting Users in Charge
Challenges and Risks
Is Google's Growth Sustainable?
Can Google Evade Conformity?
A Look Ahead
Afterword: A Model for All Managers?
Notes
Index

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