Apple Confidential 2.0 The Definitive History of the World's Most Colorful Company

ISBN-10: 1593270100
ISBN-13: 9781593270100
Edition: 2nd 2004
List price: $24.95 Buy it from $3.00
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Description: "Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including  More...

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Book details

List price: $24.95
Edition: 2nd
Copyright year: 2004
Publisher: No Starch Press, Incorporated
Publication date: 1/11/2004
Binding: Paperback
Pages: 344
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 1.298
Language: English

"Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Acknowledgments
Introduction
The Genesis of Apple
Woz's Wanderings
The Apple III Fiasco
Code Names Uncovered
Millionaire Mania
The Strangest Bedfellow of All
From Xerox, with Love
The Making of Macintosh
Macintosh Insiders
The Greatest Commercial That Almost Never Aired
The Mac Meets the Press
Mac Models Timeline
Why 1985 Wasn't like 1984
Telecom Troubles
The Remarkable Rise and Fabulous Fall of John Sculley
Windows: What Went Wrong?
The Fallen Apple
What Jobs Did NeXT
The Pixar Phenomenon
The Star Trek Saga
From Diesel to Doctor
The Clone Quandary
The Doctor's Strong Medicine
The Copland Crisis
Happily Ever Apple?
Bibliography
Index

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