Marketing Research An Aid to Decision Making

ISBN-10: 1592602886

ISBN-13: 9781592602889

Edition: 2nd 2007

Authors: Alan Shao, Kevin Zhou

List price: $144.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students? knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $144.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 12/11/2006
Binding: Paperback
Pages: 648
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.134
Language: English

Marketing Research: Initial Questions
Why Study Marketing Research?
Who Does Marketing Research?
Who Uses Marketing Research?
Do Marketing Researchers Have an Ethical Responsibility?
What Job Opportunities Exist in Marketing Research?
Marketing Research Process and Problem Identification
Steps of the Marketing Research Process
The Marketing Research Process in Global Markets
Optimal Results from the Marketing Research Process
Marketing Research and Information Technology
Changing Information into Knowledge
Information Systems
Databases
Data Warehousing
Data Mining
Collecting Data via the Internet
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×