Design Matters: Packaging 01 An Essential Primer for Today's Competitive Market

ISBN-10: 1592533426
ISBN-13: 9781592533428
Edition: 2008
Authors: Capsule
List price: $24.99
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Description: The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly  More...

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Book details

List price: $24.99
Copyright year: 2008
Publisher: Quayside
Publication date: 7/1/2008
Binding: Paperback
Pages: 192
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.540
Language: English

The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues.The Design Matters seriestakes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Introduction
The World of Packaging
Planning
The Flow of a Process
Creating
Essential Criteria
Designing Packages
Implementing
Types, Materials, and Faces
From Producer to Shelf
Resources
The Junk Drawer of Knowledge
Case Studies
Gallery
About Capsule

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