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Design Matters Logos 01

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ISBN-10: 1592533418

ISBN-13: 9781592533411

Edition: 2007

Authors: Capsule, Capsule

List price: $24.99
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The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the…    
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Book details

List price: $24.99
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 6/1/2007
Binding: Paperback
Pages: 192
Size: 8.25" wide x 10.25" long x 0.63" tall
Weight: 1.584
Language: English

"Capsule " specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. http: //www.capsule.us

What is a logo?
Planning
Setting strategy
Conducting research
Fundamentals of planning
Creating
Essential criteria
Creativity and knowledge
Implementing
Logo launch
Consistent flexibility
Practical considerations
Case studies
Logo gallery
Consumer
Corporate
Creative
Food and beverage
Media and entertainment
Nonprofit
Retail