Design Matters Logos 01

Name: Design Matters Logos 01
Price: 4.92 USD
Availability: InStock
ISBN: 9781592533411

ISBN-10: 1592533418

ISBN-13: 9781592533411

Edition: 2007

Authors: Capsule, Capsule

List price: $24.99

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The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the…

Book details

List price: $24.99
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 6/1/2007
Binding: Paperback
Pages: 192
Size: 8.25" wide x 10.25" long x 0.63" tall
Weight: 1.584
Language: English

"Capsule " specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. http: //www.capsule.us



What is a logo?


Planning


Setting strategy


Conducting research


Fundamentals of planning


Creating


Essential criteria


Creativity and knowledge


Implementing


Logo launch


Consistent flexibility


Practical considerations


Case studies


Logo gallery


Consumer


Corporate


Creative


Food and beverage


Media and entertainment


Nonprofit


Retail