Designer's Research Manual Succeed in Design by Knowing Your Clients and What They Really Need

ISBN-10: 1592532578
ISBN-13: 9781592532575
Edition: 2006
List price: $40.00
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Description: Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend  More...

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Book details

List price: $40.00
Copyright year: 2006
Publisher: Quayside
Publication date: 10/1/2006
Binding: Hardcover
Pages: 192
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.628
Language: English

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.

Methods + theory
An overview of research in graphic design
What is research driven design?
An historical perspective
Bauhaus beginnings
The perfect couple
We've been watching you
Methods of research
Big concepts in research : a macro view
Research strategies and tactics : a micro view
Practicing research-driven design
Research and process
Mapping a strategic direction
Triangulation
Graphic organizers
Documentation of research
Developmental documentation
Cumulative documentation
Personal research morgues
Contributing to a body of knowledge
Articulating value
Tailoring research methodology
Research for student designers
Research for design educators
Research for practicing professionals
Research at work
Case studies
Design for Democracy
Rule 29
Landesberg Design
Baseman Design Associates
Schwartz Powell Design
Dara Creative (1 to 2)
Meyer & Liechty
Financial Designs
Dara Creative (2 to 2)
Pentagram + HOW Magazine
Sterling Brands
Studio Blue
KINETIK
Elephant Strategy + Design
RED

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