Color Design A Real-World Guide to Using Color in Graphic Design

ISBN-10: 159253192X
ISBN-13: 9781592531929
Edition: 2006 (Workbook)
List price: $40.00
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Description: This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

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Book details

List price: $40.00
Copyright year: 2006
Publisher: Quayside
Publication date: 1/1/2006
Binding: Hardcover
Pages: 240
Size: 9.25" wide x 9.00" long x 0.50" tall
Weight: 2.398
Language: English

This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

Introduction
What is Color? Apparent Color The Properties of Color
Color Theory: History of Color Theory Color Harmony
Color Meanings: Color Index
Ten Rules of Color
Convey Information
Create Color Harmony
Attract and Hold Attention
Remember That Context Is Everything
Consider That Experimentation Is Key
Know That People See Color Differently
Assist in Mnemonic Value
Think About Composition
Use Standardized Color Systems
Understand Limitations
Color Systems
Thinking About Color Systems: Trends and Forecasting
Color Systems in Art and Design History
Some Inspirations for a Sample of AdamsMorioka's Palettes
Color Systems
Color Talk: Talking About Color in Design
Case Studies
AdamsMorioka: Beverly Hills, CA, USA
Brand New School: Santa Monica/New York, USA
Chimera Design: St. Kilda, Victoria, Australia
Dynamo: Dublin, Ireland
Fauxpas Grafik: Zurich, Switzerland
Green Dragon Office: Los Angeles, USA
Johnson banks: London, UK
Uwe Loesch: Erkath, Germany
Lorenc + Yoo Design: Atlanta, USA
LUST: The Hague, Netherlands
Methodologie, Inc.: Seattle, USA
Morla Design: San Francisco, USA
Ogilvy & Mather/Brand Integration Group: New York/Los Angeles, USA
Pentagram Design, Ltd.: London, UK
Segura, Inc.: Chicago, USA
Steinbranding: Buenos Aires, Argentina
Gallery
Glossary: Common Color Terms
Directory of Contributors
Bibliography Web Resources
About the Authors

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