You Are Now Less Dumb How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

ISBN-10: 1592408052

ISBN-13: 9781592408054

Edition: N/A

Authors: David McRaney
List price: $22.50
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Description: The author of the bestsellingYou Are Not So Smartshares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brainsDavid McRaney’s first book,You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog—and now podcasts and videos—have become an Internet phenomenon.LikeYou Are Not So Smart,You Are Now Less Dumbis grounded in the idea that we all believe ourselves to be objective observers of reality—except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

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Book details

List price: $22.50
Publisher: Penguin Publishing Group
Publication date: 7/30/2013
Binding: Hardcover
Pages: 320
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.012
Language: English

Self-described psychology nerd David McRaney is a journalist and new media worker, and twice-recipient of the William Randolph Hearst Award. He runs the popular blog You Are Not So Smart. This is his first book.

Introduction Self-Delusion
Narrative Bias
The Common Belief Fallacy
The Benjamin Franklin Effect
The Post Hoc Fallacy
The Halo Effect
Ego Depletion
The Misattribution of Arousal
The Illusion of External Agency
The Backfire Effect
Pluralistic Ignorance
The No True Scotsman Fallacy
The Illusion of Asymmetric Insight
Enclothed Cognition
Deindividuation
The Sunk Cost Fallacy
The Overjustification Effect
The Self-Enhancement Bias
Acknowledgments
Sources
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