Just My Type A Book about Fonts

ISBN-10: 1592407463

ISBN-13: 9781592407460

Edition: 2012

List price: $17.00 Buy it from $1.76
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Description:

A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts. Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world. Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look.Just My Typeinvestigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
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Book details

List price: $17.00
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 9/4/2012
Binding: Paperback
Pages: 384
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.660

Simon Garfield is the author of several acclaimed books, including "The End of the Innocence: Britain in the Time of AIDS", winner of the Somerset Maugham Award. He lives in London.

Chip Kidd has designed book jackets for Alfred A. Knopf for over a decade. His work has been featured in "Vanity Fair", "Print", "Entertainment Weekly", "The New Republic", "Time", "The New York Times", "Graphis", "New York", and "ID" magazine. He lives in New York City.

Foreword
Introduction: Love Letters
Periodic Table of Typefaces
We don't serve your type
Capital Offence
Gill Sans
Legibility vs Readability
Albertus
Can a font make me popular?
Futura v Verdana
The Hands of Unlettered Men
Doves
The Ampersand's Final Twist
Baskerville is Dead (Long Live Baskerville)
Mrs Eaves & Mr Eaves
Tunnel Visions
What is it about the Swiss?
Frutiger
Road Akzidenz
DIY
What the Font?
Can a font be German, or Jewish?
Futura
American Scottish
Moderns, Egyptians and Fat Faces
Gotham is Go
Pirates and Clones
Optima
The Clamour from the Past
Sabon
Breaking the Rules
The Interrobang
The Serif of Liverpool
Vend�me
Fox, Gloves
The Worst Fonts in the World
Just My Type
Bibliography
Online
Acknowledgements
Font and image credits
Index
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