x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Campaign Advertising and American Democracy

ISBN-10: 1592134564
ISBN-13: 9781592134564
Edition: 2007
List price: $26.95 Buy it from $9.96
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Campaign Advertising and American Democracyexplores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two  More...

Used Starting from $15.71
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $26.95
Copyright year: 2007
Publisher: Temple University Press
Publication date: 11/28/2007
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.638
Language: English

Campaign Advertising and American Democracyexplores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two election cycles and covering House, Senate and Presidential campaigns, the authors show that ads disseminate information about the candidates and generate voter interest. Advertising even prompts voters to feel confident about the functioning of American democracy. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

List of Figures and Tables
Preface
Campaign Advertising: The Whipping Boy of American Politics
Campaign Ads as Information Supplements: A Spillover Theory of Advertising Effects
Measuring Exposure to Campaign Ads
Tracking the Volume and Content of Political Advertising
What, When, and Where: Making Sense of Campaign Advertising
What Did They Know and When Did They Know It?
Campaign Advertising and Voter Attitudes toward the Political Process
Campaign Advertising and Citizen Participation
Advertising Tone and Political Engagement
Campaign Advertising and American Democracy
Assessing the Validity of the CMAG Tracking Data
Assessing the Reliability of the CMAG Storyboard Coding
Datasets and Variables
Wisconsin Advertising Project Coding Sheet for 2000 Ads
Wisconsin Advertising Project Coding Sheet for 2004 Ads
Notes
References
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×