Hybridity Or the Cultural Logic of Globalization

ISBN-10: 1592131441

ISBN-13: 9781592131440

Edition: 2005

Authors: Marwan M. Kraidy
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Description: Marwan M. Kraidy analyses the ways hybridity, the interaction of people and media from different cultures, has been used throughout history, from the first century AD to today, offering an enlightening look at cultural mixture.

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Book details

List price: $29.95
Copyright year: 2005
Publisher: Temple University Press
Publication date: 6/10/2005
Binding: Paperback
Pages: 240
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.682
Language: English

Preface
Acknowledgments
Cultural Hybridity and International Communication
Scenarios of Global Culture
The Trails and Tales of Hybridity
Corporate Transculturalism
The Cultural and Political Economies of Hybrid Media Texts
Structure, Reception, and Identity: On Arab-Western Dialogism
Hybridity without Guarantees: Toward Critical Transculturalism
Notes
Bibliography
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