Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. He's the author of the new book Youtility: Why Smart Marketing is About Help Not Hype, and is the co-author of The NOW Revolution a best-selling book about social media's impact on businesses of all sizes and types. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500. He was named one of America's top 3 social media consultants by Fast Company magazine, and his Convince & Convert blog is ranked… as the world's #1 content marketing resource. He's also co-host of the popular weekly Social Pros podcast. He's a tequila loving realist who's also a certified barbeque judge. He lives in Bloomington, Indiana.