Youtility Why Smart Marketing Is about Help Not Hype

ISBN-10: 1591846668

ISBN-13: 9781591846666

Edition: 2013

Authors: Jay Baer

List price: $24.95 Buy it from $4.78
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Utility: n. The state of being useful or beneficial.Youtility:  n. A revolutionary marketing strategy for the era of information overload that creates devoted customers by providing something– being genuinely and inherently useful. Since the first caveman sold a rock to another caveman, companies have acquired customers in pretty much the same way. “We’ve got great products, buy them!” shout the companies, hoping customers will listen.But those days are over. The era of self-serve information is upon us -- many people will research your offerings online, without talking to a human being.  And you can no longer survive by shouting the loudest and relying on anachronistic interruption marketing. You can’t proclaim every day is “the biggest sale ever” or simply rewrite your website in the hope that Google will funnel customers to you.Consulant / lecturer / blogger Jay Baer defines a better alternative, with examples of many smart companies that are already building their marketing approach around Youtility.
Used Starting from $13.75
New Starting from $20.12
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $24.95
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 6/27/2013
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 8.50" long x 1.00" tall
Weight: 0.990
Language: English

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. He's the author of the new book Youtility: Why Smart Marketing is About Help Not Hype, and is the co-author of The NOW Revolution a best-selling book about social media's impact on businesses of all sizes and types. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500. He was named one of America's top 3 social media consultants by Fast Company magazine, and his Convince & Convert blog is ranked as the world's #1 content marketing resource. He's also co-host of the popular weekly Social Pros podcast. He's a tequila loving realist who's also a certified barbeque judge. He lives in Bloomington, Indiana.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×