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Wide Lens What Successful Innovators See That Others Miss

ISBN-10: 1591846293
ISBN-13: 9781591846291
Edition: 2013
Authors: Ron Adner
List price: $18.00 Buy it from $5.13
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Description: How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?The truth is that many companies fail because they focus too intensely on their own innovations,  More...

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Book details

List price: $18.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 6/25/2013
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance.The Wide Lensoffers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

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